# Alison Richards

> Alison Richards is the CEO of Surest, a UnitedHealthcare company (formerly Bind) that builds a health plan with no deductibles and upfront prices people can see before they book care. A UnitedHealthcare veteran since 2012, she has turned the company's most contrarian benefits idea - let members shop for care the way they shop for everything else - into its fastest-growing employer plan.

- **Role:** Chief Executive Officer at Surest (a UnitedHealthcare company)
- **Organizations:** Surest, UnitedHealthcare, UnitedHealth Group, Sutter Health
- **Nationality:** American
- **Education:** Dartmouth College
- **Known for:** Leads Surest, described as the fastest-growing employer-sponsored plan within UnitedHealthcare, Oversaw the Bind-to-Surest rebrand and integration into UnitedHealthcare, Helped scale a deductible-free, upfront-pricing health plan to employers nationwide and fully insured customers in multiple states

## Career timeline

- **2012** — Joins UnitedHealthcare; begins a long tenure across UnitedHealth Group
- **2016** — Bind launches its on-demand, personalized health plan model
- **2022** — Bind rebrands as Surest after UnitedHealthcare's full acquisition
- **2020-2024** — Leads Surest as CEO; plan becomes UnitedHealthcare's fastest-growing employer-sponsored offering

## Achievements

- Leads Surest, described as the fastest-growing employer-sponsored plan within UnitedHealthcare
- Oversaw the Bind-to-Surest rebrand and integration into UnitedHealthcare
- Helped scale a deductible-free, upfront-pricing health plan to employers nationwide and fully insured customers in multiple states

## Latest updates

- **2022-08** — Bind officially rebranded as Surest following UnitedHealthcare's acquisition.
- **2024** — Surest reported continued cost savings and described itself as UnitedHealthcare's fastest-growing employer plan under Richards' leadership.

## Links

- Website: https://surest.com
- LinkedIn: http://www.linkedin.com/in/alison-richards-3663b81a

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Profile page: https://yespress.io/alison-richards
Published by YesPress — https://yespress.io
Last updated: 2026-06-14