# Alisa Barber

> Alisa Barber is the Atlanta-area Chief Marketing Officer of Paysafe, where she has centralized a global marketing organization, unified a portfolio of payment brands and pushed the company toward data-led, experiential marketing. Raised in South Georgia and trained in marketing at Florida State University, she built a payments career across an early identity-verification startup, FIS, Verint and Paysafe. Her public philosophy joins constant learning with an insistence that human relationships will matter more, not less, as AI changes the industry.

- **Role:** Chief Marketing Officer at Paysafe
- **Organizations:** Paysafe, Verint, FIS, Penley, Women in Payments
- **Education:** Bachelor of Science in Marketing, Florida State University College of Business
- **Known for:** Centralized Paysafe’s global marketing organization and unified its brand architecture., Led marketing work around Paysafe’s 2024 global rebrand and ‘It starts here’ positioning., The PagoEfectivo wallet campaign in Peru attracted tens of thousands of sign-ups within months and won a SAMMY Award for Growth Catalyst - Experiential/Event Marketing.

## Career timeline

- **Early career** — Began her payments career at Penley, a startup serving identity-verification needs associated with the USA PATRIOT Act.
- **More than 17 years** — Held senior sales and marketing roles at FIS, including work in demand generation, client marketing consulting and direct-to-consumer marketing.
- **2020-2022** — Moved outside payments to Verint, where she served as Vice President of Marketing and Demand and led marketing efforts for the Americas.
- **2022-present** — Joined Paysafe as Chief Marketing Officer to centralize global marketing, establish a unified brand architecture and strengthen data-led decision making.
- **2024** — Helped launch Paysafe’s refreshed global brand identity and ‘It starts here’ positioning.
- **2025** — Helped bring the PagoEfectivo digital wallet to market in Peru with an experiential campaign that attracted tens of thousands of sign-ups within months.
- **2026** — Named to the Women in Payments USA Advisory Board; Paysafe’s marketing team received the Overall Winner, Team honor at the BIG Innovation Awards.

## Achievements

- Centralized Paysafe’s global marketing organization and unified its brand architecture.
- Led marketing work around Paysafe’s 2024 global rebrand and ‘It starts here’ positioning.
- The PagoEfectivo wallet campaign in Peru attracted tens of thousands of sign-ups within months and won a SAMMY Award for Growth Catalyst - Experiential/Event Marketing.
- Named one of CMO Huddles’ Top 102 B2B Marketing Influencers of 2025.
- Serves on the Women in Payments USA Advisory Board for 2026.
- Paysafe’s marketing team was named Overall Winner, Team at the 2026 BIG Innovation Awards.

## Latest updates

- **2026-04** — Highlighted Paysafe’s launch of Pay with Crypto, powered by MoonPay, for the U.S. iGaming market.
- **2026-02** — Named as a member of the Women in Payments USA 2026 Advisory Board.
- **2026-01** — Celebrated Paysafe Marketing being named Overall Winner, Team at the 2026 BIG Innovation Awards.
- **2025-11** — Named among CMO Huddles’ Top 102 B2B Marketing Influencers of 2025.
- **2025-08** — Published a case study on Paysafe’s immersive PagoEfectivo wallet launch in Peru and its SAMMY Award.
- **2025-07** — Appeared on episode 420 of the Leaders in Payments podcast to discuss leadership, mentorship, AI and her career journey.

## Links

- Website: https://www.paysafe.com/en/resource-center/other-pages/thought-leaders/alisa-barber/
- LinkedIn: https://www.linkedin.com/in/alisa-barber-b2b5b61
- Twitter/X: https://x.com/alisapbarber
- YouTube: https://www.youtube.com/watch?v=bbgBTCkO4DY

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Profile page: https://yespress.io/alisa-barber
Published by YesPress — https://yespress.io
Last updated: 2026-08-14