# Aline

> Aline supplies software and services for senior living and care operators, connecting prospect management, resident care, dining and financial workflows. Formed from Enquire, Glennis and Sherpa in 2022, the Rubicon-backed company now reports serving more than 9,000 communities.

- **Founded:** 2022
- **Headquarters:** Louisville, United States
- **Products:** Aline CRM, Aline Prospect-Centered Selling, Aline Connect, Aline Contact Center, Aline Discover by Roobrik
- **Notable:** Combined company began with 800+ customers and 5,700 communities in 2022., Aline reports a current footprint above 9,000 communities., Completed a broader launch of optional PCS workflows inside Aline CRM in May 2026.

## Products & services

- **Aline CRM** — Senior living prospect management, configurable sales workflows, readiness recommendations and subscription tiers.
- **Aline Prospect-Centered Selling** — Optional sales methodology and workflows integrated into Aline CRM.
- **Aline Connect** — Native AI outbound calling and texting for digital inquiries.
- **Aline Contact Center** — Managed inbound call handling and lead capture inside Aline CRM.
- **Aline Discover by Roobrik** — Decision-support surveys and prospect qualification.
- **Aline Nurture** — Marketing automation across prospect outreach.
- **Aline Smart Referral CRM** — Referral management for skilled nursing and post-acute teams.
- **Aline Care** — Resident assessments, care plans and mobile charting.
- **Aline eMAR** — Electronic medication administration records and pharmacy workflows.
- **Aline Quality** — Operational quality and compliance tracking.
- **Aline Menus by Grove** — Menu planning, recipes, purchasing and dining cost management.
- **Aline Point-of-Sale by Grove** — Dining order and charge capture.
- **Aline Leasing & Billing** — Census, rates, leases and resident billing.
- **Aline Payments** — Resident payment portal, ACH and recurring payments.
- **Aline Accounting** — Accounting within the senior living financial product family.
- **Aline Intelligence** — AI capabilities embedded across Aline workflows.
- **Aline Advisory Services** — Consulting to support operators’ processes and outcomes.

## Achievements

- Combined company began with 800+ customers and 5,700 communities in 2022.
- Aline reports a current footprint above 9,000 communities.
- Completed a broader launch of optional PCS workflows inside Aline CRM in May 2026.

## Latest updates

- **2026-10** — Published eAdmit partnership announcement on October 7, with a September 28 dateline.
- **2026-09** — Published expanded availability of the managed inbound Contact Center service on September 1; release datelined August 31.
- **2026-05** — Announced Aline Connect general availability on May 12.
- **2026-05** — Announced full integration and broader availability of Prospect-Centered Selling in Aline CRM on May 6.

## Links

- Website: https://alineops.com/
- LinkedIn: https://www.linkedin.com/company/alineops
- Twitter/X: https://twitter.com/sherpacrm
- Facebook: https://facebook.com/sherpacrm

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Profile page: https://yespress.io/aline
Published by YesPress — https://yespress.io
Last updated: 2026-10-23