# Alicia Tulsee

> Alicia Tulsee is the founder and CEO of Moxie Scrubs, the direct-to-consumer apparel brand for nurses she built out of the Harvard Innovation Labs, and now Moxie360, an AI workforce platform aimed at nurse burnout and retention. A daughter of Trinidadian immigrants raised in Queens, she sold costume jewelry at a flea market at 19, talked her way into marketing jobs in India, and stitched together an unconventional path that ended in an economics degree from Harvard. She is not a nurse herself; she built a brand for them because nurses cared for her dying father, and she designed Moxie 'for nurses, by nurses' by collaborating with the people who wear the clothes. She raised about $2.4M in pre-seed funding in 2022 and was named to the Forbes Next 1000.

- **Role:** Founder & CEO at Moxie Scrubs / Founder & President at Moxie360
- **Organizations:** Moxie Scrubs, Moxie360, Harvard Innovation Labs
- **From:** Queens, New York, United States
- **Nationality:** American
- **Education:** Economics, Harvard University (Extension / Continuing Education), Fashion school (left before completing)
- **Known for:** Founded Moxie Scrubs, billed as the first direct-to-consumer lifestyle brand for nurses, Raised approximately $2.4M in pre-seed funding (announced May 2022), Named to the Forbes Next 1000 (2023)

## Career timeline

- **~age 19** — Sold costume jewelry and handbags from two stalls at the AquaDuck Flea Market while working retail at Macy's
- **~age 20** — Traveled to India to explore her Trinidadian-Indian heritage; an internship at Rave Magazine became a sales manager role in Bangalore
- **post-2008** — Led the launch of the Budweiser Brand Ambassador Program in India, reportedly increasing sales 29% in three months
- **2021** — Launched Moxie Scrubs out of the Harvard Innovation Labs as a D2C lifestyle brand for nurses
- **2022** — Closed roughly $2.4M in pre-seed funding (announced May 3, 2022)
- **2022** — Named to Fast Company's Brands That Matter (On the Rise)
- **2023** — Named to the Forbes Next 1000
- **2025-2026** — Expanded into Moxie360, an AI-powered nurse workforce and retention platform; launched National Thank a Nurse Day

## Achievements

- Founded Moxie Scrubs, billed as the first direct-to-consumer lifestyle brand for nurses
- Raised approximately $2.4M in pre-seed funding (announced May 2022)
- Named to the Forbes Next 1000 (2023)
- Named to Fast Company's Brands That Matter / On the Rise (2022)
- Partnered with the American Nurses Association for Nurses Month 2021
- Built a brand with a reported ~2% product return rate versus a 30-40% industry norm
- Launched the National Thank a Nurse Day initiative
- Expanded into Moxie360, an AI workforce platform for hospitals

## Latest updates

- **2026-04** — Featured in a citybiz Q&A discussing Moxie360, her AI-powered nurse workforce and well-being platform, and reframing the nursing shortage as a retention problem
- **2025-05** — Launched the first National Thank a Nurse Day initiative, with a program tied to Jackson Health System

## Links

- Website: https://moxiescrubs.com
- LinkedIn: http://www.linkedin.com/in/aliciatulsee
- Twitter/X: https://x.com/moxiescrubs
- Instagram: https://www.instagram.com/alicia_tulsee/
- Facebook: https://www.facebook.com/MoxieScrubs/
- TikTok: https://www.tiktok.com/@moxiescrubs

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Profile page: https://yespress.io/alicia-tulsee
Published by YesPress — https://yespress.io
Last updated: 2026-06-25