# Alicia Haile

> Alicia Martinez Haile is a founding partner and customer-care executive at Thursday Boot Company whose close view of shopper questions helped turn a digital footwear business toward physical retail. After customers began arriving at the company's Flatiron office to feel the leather and try on shoes, she pushed for a proper store and designed Thursday's compact first SoHo location, which opened in 2018.

- **Role:** Founding Partner and Chief of Customer Care at Thursday Boot Company
- **Organizations:** Thursday Boot Company, Muddy Paws Rescue, GallopNYC
- **Education:** Queens College
- **Known for:** Recognized publicly as a founding partner and leader of customer care/customer experience at Thursday Boot Company., Advocated for Thursday's move into formal brick-and-mortar retail after observing demand at the company's informal headquarters showroom., Designed the company's first formal SoHo store, a 750-square-foot two-level space that opened in 2018.

## Career timeline

- **2014** — Joined Thursday Boot Company's early team shortly after its October launch; later public profiles identify her as a founding partner.
- **2017** — An informal retail space debuted inside Thursday's Flatiron headquarters and drew customers who wanted to try products in person.
- **2018** — Pushed for a formal store and designed Thursday's 750-square-foot, two-level SoHo location, which opened in October.
- **2023** — Began serving as a volunteer driver with Muddy Paws Rescue.
- **2024** — Began volunteering with GallopNYC.
- **2026** — Thursday opened its fifth US store and first California location, in San Francisco's Hayes Valley.

## Achievements

- Recognized publicly as a founding partner and leader of customer care/customer experience at Thursday Boot Company.
- Advocated for Thursday's move into formal brick-and-mortar retail after observing demand at the company's informal headquarters showroom.
- Designed the company's first formal SoHo store, a 750-square-foot two-level space that opened in 2018.
- Helped establish customer care as an input to retail expansion at a company that sold in all 50 US states and 75 countries by 2018.

## Latest updates

- **2026-01** — Thursday Boot Company celebrated the opening of its fifth store and first California location, at 449 Octavia Street in San Francisco's Hayes Valley.
- **2025-04** — Thursday was operating four stores, including a new SoHo flagship at 45 Crosby Street, while planning further retail expansion.

## Links

- Website: https://thursdayboots.com
- LinkedIn: https://www.linkedin.com/in/alicia-martinez-haile-17427a63

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Profile page: https://yespress.io/alicia-haile
Published by YesPress — https://yespress.io
Last updated: 2026-09-26