# Alicia Chrapaty

> Alicia Chrapaty is the chief marketing officer of H&R Block, a Dallas-area executive with more than 20 years of experience across digital, subscription, e-commerce, retail, media, software, and financial services. Her career includes senior roles at AOL, Verizon Media, Pier 1 Imports, TaxAct, and Pluralsight. Across those companies, her public record shows a consistent operating pattern: pair creative storytelling with analytics, build multidisciplinary teams, and translate customer needs into measurable growth.

- **Role:** Chief Marketing Officer at H&R Block
- **Organizations:** H&R Block, Pluralsight, TaxAct, Pier 1 Imports, Verizon Media, AOL
- **Education:** Bachelor of Science in Marketing, George Mason University - Costello College of Business
- **Known for:** At TaxAct, led business and culture transformations credited by Pluralsight with reversing years of market-share declines and delivering record revenue growth., Helped establish TaxAct's sonic identity as a consistent brand system across advertising and customer touchpoints., Expanded TaxAct's marketing organization from roughly 10 to 60 professionals during the pandemic, according to a public recommendation from her former head of analytics.

## Career timeline

- **2004** — Completed a Bachelor of Science in Marketing at George Mason University.
- **Earlier career** — Held senior marketing positions at AOL and Verizon Media.
- **Before TaxAct** — Served as Vice President of Marketing at Pier 1 Imports.
- **TaxAct tenure** — Served as Chief Marketing Officer, leading business and culture transformation associated with market-share gains and record revenue growth.
- **2024-05** — Appointed Chief Marketing Officer of Pluralsight after serving as Senior Vice President of B2C Revenue Marketing.
- **2024-06** — Also became general manager of Pluralsight's B2C business under a new operating model.
- **Current** — Serves as Chief Marketing Officer of H&R Block.

## Achievements

- At TaxAct, led business and culture transformations credited by Pluralsight with reversing years of market-share declines and delivering record revenue growth.
- Helped establish TaxAct's sonic identity as a consistent brand system across advertising and customer touchpoints.
- Expanded TaxAct's marketing organization from roughly 10 to 60 professionals during the pandemic, according to a public recommendation from her former head of analytics.
- At Pluralsight, led marketing across brand, communications, global demand generation, field marketing, product marketing, and marketing operations.
- At H&R Block, leads a multidisciplinary marketing organization focused on brand modernization, customer connection, and growth.

## Latest updates

- **2026-05** — Publicly shared that H&R Block was hiring senior talent across digital experience, martech, operations, media, strategy, insights, and architecture.
- **2026-05** — Highlighted H&R Block's fiscal third-quarter performance, client conversion and retention, and CNET recognition for overall tax service and AI use.
- **2026-02** — Promoted H&R Block Creator Suite after events with more than 50 creators in New York and Los Angeles.

## Links

- Website: https://www.hrblock.com/tax-center/executive/alicia-chrapaty/
- LinkedIn: https://www.linkedin.com/in/alicia-chrapaty-2a69453

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Profile page: https://yespress.io/alicia-chrapaty
Published by YesPress — https://yespress.io
Last updated: 2026-08-11