# Alice (Formerly ActiveFence)

> Alice, formerly ActiveFence, is an Israeli-American AI safety and security company that acts as a protective layer for online platforms and AI systems. Founded in 2018, it uses a decade of real-world abuse intelligence to detect and stop harms such as fraud, deepfakes, child exploitation, disinformation, prompt-injection attacks, and jailbreaks. Its technology helps protect roughly 3 billion people and secures 7 of the 10 largest AI foundation models, serving customers including Amazon, TikTok, Nvidia, and Cohere.

- **Founded:** 2018
- **Headquarters:** New York, New York, United States (co-headquartered in Tel Aviv, Israel)
- **Founders:** Noam Schwartz (CEO & Co-Founder), Alon Porat (Co-Founder), Eyal Dykan (Co-Founder), Iftach Orr (Co-Founder)
- **Team size:** ~280 employees
- **Products:** Rabbit Hole, WonderSuite, WonderBuild, WonderFence, WonderCheck
- **Notable:** Technology helps protect approximately 3 billion people across online platforms., Secures 7 of the 10 largest AI foundation models., Raised $140M in total funding, reaching a $500M valuation at Series B.

## Products & services

- **Rabbit Hole** — Described as the company's adversarial intelligence engine, built on a decade of real-world threat monitoring; continuously analyzes billions of adversarial data points spanning fraud, child exploitation, prompt-injection attacks, and violent extremism.
- **WonderSuite** — Alice's platform of AI safety and security products for platforms and AI builders.
- **WonderBuild** — Tooling to build safety and guardrails into AI applications and foundation models.
- **WonderFence** — Real-time protection and guardrails against abuse, jailbreaks, and manipulation.
- **WonderCheck** — Verification and integrity checks to keep AI outputs safe, unbiased, and compliant.
- **Trust & Safety intelligence** — Harmful-content detection, threat intelligence, influence-campaign identification, and fraud prevention for user-generated content platforms.

## Achievements

- Technology helps protect approximately 3 billion people across online platforms.
- Secures 7 of the 10 largest AI foundation models.
- Raised $140M in total funding, reaching a $500M valuation at Series B.
- Acquired Rewire (2023) and Spectrum Labs (2023) to expand its trust-and-safety capabilities.
- Rebranded from ActiveFence to Alice in January 2026 while expanding from content moderation into AI model security.

## Latest updates

- **2026-01** — ActiveFence rebranded as Alice, repositioning as the core safety and security layer for AI and social platforms and unveiling its Rabbit Hole adversarial intelligence engine.
- **2026-01** — Company disclosed that its technology helps protect ~3 billion people and secures 7 of the 10 largest AI foundation models, with $140M raised to date.

## Links

- Website: https://alice.io
- LinkedIn: https://www.linkedin.com/company/alice-io

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Profile page: https://yespress.io/alice-formerly-activefence
Published by YesPress — https://yespress.io
Last updated: 2026-07-22