# Alice by Actabl

> Alice by Actabl supplies hotel operations software that connects housekeeping, front desk, concierge, and service teams. Its mobile and desktop tools turn guest requests and internal work into assigned, trackable tasks. Founded in New York in 2013, ALICE became part of Actabl in 2022 after ASG acquired it from Expedia Group.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Justin Effron (Co-founder; founding CEO), Alexander Shashou (Co-founder; founding president), Dmitry Koltunov (Co-founder; founding CTO), Julie Ulrich (Co-founder (identified by investor 645 Ventures))
- **Products:** Alice Housekeeping, Alice Service Delivery, Alice Guest Services & Concierge, Alice Guest Messaging, Alice Housekeeping Refresh
- **Notable:** Raised $26 million in Series B funding led by Expedia in August 2017., Acquired by ASG from Expedia Group in July 2021., Joined the four-product Actabl platform at its June 2022 launch.

## Products & services

- **Alice Housekeeping** — Room assignments, cleaning status, inspections, and workload coordination.
- **Alice Service Delivery** — Assigned tickets and cross-department tracking for guest and internal requests.
- **Alice Guest Services & Concierge** — Guest-service records, local vendor information, and itinerary tools.
- **Alice Guest Messaging** — Messaging tools for guest communication alongside service workflows.
- **Alice Housekeeping Refresh** — Advanced Auto-Assign, Credit Rules, daily summaries, guest-preference automation, and Do Not Disturb automation.
- **Alice by Actabl Mobile App** — Mobile access to housekeeping and service workflows; Google Play records an update on September 11, 2026.

## Achievements

- Raised $26 million in Series B funding led by Expedia in August 2017.
- Acquired by ASG from Expedia Group in July 2021.
- Joined the four-product Actabl platform at its June 2022 launch.
- Won Best Concierge Software and Best Housekeeping Software in the 2022 HotelTechAwards, according to Actabl.

## Latest updates

- **2026-09** — Google Play lists a September 11 update for the Alice by Actabl Android app.
- **2026-06** — Support documentation updated June 12 describes the Alice-Transcendent integration; this is a documentation date, not an asserted launch date.
- **2026-02** — Clean Sync support documentation updated February 20 details subscription, mapping, and daily board-completion requirements.
- **2025-03** — Actabl highlighted Alice integrations with BOUNTE, FreshAir Sensor, and Chexology.
- **2024-09** — Actabl announced Alice Housekeeping Refresh on September 9.

## Links

- Website: https://actabl.com/alice/
- LinkedIn: https://www.linkedin.com/company/alice-hospitality-operations-platform/
- Twitter/X: https://twitter.com/weareactabl
- Instagram: https://www.instagram.com/actablhospitality/
- Facebook: https://www.facebook.com/Actabl

---

Profile page: https://yespress.io/alice-by-actabl
Published by YesPress — https://yespress.io
Last updated: 2026-10-03