# Alicanto

> Alicanto was a Palo Alto marketing software company that gave small merchants automated campaign advice, birthday promotions, postcards and a way to run joint offers with neighboring businesses. Founded by Sharon Segev and Zvika Zisser, it raised roughly $4 million from Shlomo Kramer and appeared at TechCrunch Disrupt in 2012. Startup databases now mark the original company closed; the current alicanto.com presents a different investment and consulting proposition and contains unedited template content.

- **Founded:** 2011
- **Headquarters:** Palo Alto, United States
- **Founders:** Sharon Segev (Co-founder and CEO), Zvika Zisser (Co-founder and CTO)
- **Products:** Automated marketing assistant, Alicanto Alliances, Birthday Clubs
- **Notable:** Presented at TechCrunch Disrupt SF Startup Battlefield in 2012., Raised approximately $4 million in one reported round., Ruti's owner reported birthday postcards accounted for 12% of that store's sales in a 2012 interview.

## Products & services

- **Automated marketing assistant** — Daily, tailored campaign suggestions with tools for email, direct mail, promotions and customer-list management.
- **Alicanto Alliances** — Joint promotions among nearby merchants, with each business retaining control of its customer list.
- **Birthday Clubs** — Automated birthday greetings and offers delivered by text, email or postcard.

## Achievements

- Presented at TechCrunch Disrupt SF Startup Battlefield in 2012.
- Raised approximately $4 million in one reported round.
- Ruti's owner reported birthday postcards accounted for 12% of that store's sales in a 2012 interview.

## Latest updates

- **2017-12** — Startup Nation Central lists the original automated marketing company as non-active by December 2017.
- **2026-09** — The alicanto.com domain displays an investment and consulting pitch with unedited Wix template copy; continuity with the original marketing company is unverified.

## Links

- Website: https://www.alicanto.com/
- LinkedIn: https://www.linkedin.com/company/alicanto/
- Twitter/X: https://twitter.com/alicanto
- YouTube: https://www.youtube.com/watch?v=DseueKsepOk
- Facebook: https://www.facebook.com/AlicantoINC

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Profile page: https://yespress.io/alicanto
Published by YesPress — https://yespress.io
Last updated: 2026-09-29