# Ali Zaidi

> Ali Zaidi is the founder and CEO of Phi Consulting, established in 2019. His firm builds and operates sales and revenue functions for businesses in payments, freight technology and cloud services. A former colleague, Tauqeer Mian, credits Zaidi with mentoring him and trusting him to progress from account management to leading a sales team.

- **Role:** Founder and CEO at Phi Consulting
- **Organizations:** Phi Consulting
- **Known for:** Founded Phi Consulting in 2019., Led a firm whose published client work includes AtoB, DataTruck, TruckX, DigitalOcean, Payoneer and Shipwell., Phi announced recognition at Pakistan’s IT & ITES Export Awards 2024; this is a company award, not an individual award.

## Career timeline

- **2019** — Founded Phi Consulting.
- **2020** — Phi dates its first embedded SMB sales organization at AtoB to this year.
- **2022** — Phi formalized its five-stage operating method.
- **2024** — Phi announced recognition in the Fastest Growing IT Consulting Firms category at Pakistan’s IT & ITES Export Awards.
- **2026** — Phi’s company timeline records the launch of Datasets and go2market.

## Achievements

- Founded Phi Consulting in 2019.
- Led a firm whose published client work includes AtoB, DataTruck, TruckX, DigitalOcean, Payoneer and Shipwell.
- Phi announced recognition at Pakistan’s IT & ITES Export Awards 2024; this is a company award, not an individual award.

## Links

- Website: https://phi.consulting
- LinkedIn: https://www.linkedin.com/in/alizaidiphi

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Profile page: https://yespress.io/ali-zaidi
Published by YesPress — https://yespress.io
Last updated: 2026-10-23