# Ali Sabeti

> Ali Sabeti is the CEO and cofounder of Zerocater, the San Francisco food-tech company turning corporate cafeterias and catering programs into data-driven hospitality. A UC Irvine accounting summa cum laude who came up at Salesforce while it scaled from 5,000 to 30,000 people, he now runs a 180-person company that survived losing 98% of its business in the pandemic, tripled revenue in 2022, and raised a $15M Series C in 2023 to wire the hybrid office's lunch hour with AI-personalized menus and 450+ supplier partners.

- **Role:** CEO at Zerocater
- **Organizations:** Zerocater, Salesforce (former), Grant Thornton (former)
- **From:** California, United States
- **Nationality:** American
- **Education:** B.A., Accounting and Economics, Summa Cum Laude, University of California, Irvine
- **Known for:** Cofounded and scaled Zerocater to ~180 employees and reported $57.2M annual revenue, Survived a 98% revenue collapse and engineered a 3x rebound the following year, Closed $15M Series C in Feb 2023 (Cleveland Avenue, Remus Capital)

## Career timeline

- **early career** — Public accounting at Grant Thornton, CFO services / business advisory
- **Salesforce era** — Leadership roles in marketing, product, and corporate finance as Salesforce scaled from 5,000 to 30,000 employees; ultimately built and led marketing for Canada and Latin America
- **2009** — Zerocater founded in San Francisco (cofounded with Arram Sabeti)
- **2020** — Pandemic shutdown wipes out ~98% of business; pivots to biotech and essential-worker clients
- **2022** — Tripled revenue year-over-year
- **2023-02** — Closed $15M Series C led by Cleveland Avenue with Remus Capital; total funding ~$38M

## Achievements

- Cofounded and scaled Zerocater to ~180 employees and reported $57.2M annual revenue
- Survived a 98% revenue collapse and engineered a 3x rebound the following year
- Closed $15M Series C in Feb 2023 (Cleveland Avenue, Remus Capital)
- Launched FoodIQ, an AI/analytics platform that personalizes menus from employee order history
- Expanded from a single-marketplace model into Cloud Cafe and Managed Cafe service lines across multiple US cities
- Graduated Summa Cum Laude from UC Irvine

## Latest updates

- **2023-02** — Announced $15M Series C to build the future of the corporate cafeteria for the hybrid workplace.
- **2024-09** — Active on LinkedIn promoting Zerocater's personalized corporate catering and cafeteria solutions.

## Links

- Website: https://zerocater.com
- LinkedIn: https://www.linkedin.com/in/alisabeti/
- Facebook: https://www.facebook.com/zerocater

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Profile page: https://yespress.io/ali-sabeti
Published by YesPress — https://yespress.io
Last updated: 2026-05-15