# Alfred

> Alfred is a New York residential technology and property management company founded by Jessica Beck and Marcela Sapone in 2014. It evolved from a household concierge subscription into software and services for rental communities. Its operating businesses, RKW Residential and A Residential, came together under Arqline in 2026, with a company-reported footprint of more than 50,000 homes across 31 markets.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Jessica Beck (Co-founder and CEO), Marcela Sapone (Co-founder and Executive Chair)
- **Products:** Alfred Operating System (AOS / AlfredOS), Resident app and services marketplace, Arqline, Alfred Home Manager (historical)
- **Notable:** Won TechCrunch Disrupt SF Startup Battlefield in 2014., Acquired RKW Residential in March 2022, adding an operating company reporting 30,000 rentals under management and consulting., Announced combination with Quarterra Living in June 2025, representing approximately 52,000 residences at that time.

## Products & services

- **Alfred Operating System (AOS / AlfredOS)** — Residential software connecting resident communications, payments, service requests, community amenities and property workflows.
- **Resident app and services marketplace** — Building-enabled access to payments, maintenance requests, community programming and services such as cleaning and pet care; availability varies by property.
- **Arqline** — Property management operating platform uniting RKW Residential and A Residential, formerly Quarterra Living, with shared operations, data and AI tools.
- **Alfred Home Manager (historical)** — Assigned employee coordinated errands and household services. The original in-home product was shut down during COVID, according to Jessica Beck’s 2025 interview.

## Achievements

- Won TechCrunch Disrupt SF Startup Battlefield in 2014.
- Acquired RKW Residential in March 2022, adding an operating company reporting 30,000 rentals under management and consulting.
- Announced combination with Quarterra Living in June 2025, representing approximately 52,000 residences at that time.
- Launched Arqline in March 2026, reporting more than 50,000 homes across 31 markets.

## Latest updates

- **2025-06** — RKW Residential and Quarterra Living combined; Jessica Beck named leader of the combined entity and Marcela Sapone identified as Executive Chair.
- **2026-03** — Arqline launched as a shared operating identity for RKW Residential and A Residential, formerly Quarterra Living.
- **2026-08** — In a Bizwomen first-person essay, Jessica Beck described introducing AI through the people team and treating Arqline as an organizational transformation.

## Links

- Website: https://helloalfred.com/
- LinkedIn: https://www.linkedin.com/company/hello-alfred/
- Twitter/X: https://twitter.com/HelloAlfred
- Instagram: https://www.instagram.com/helloalfred/
- Facebook: https://www.facebook.com/helloalfredinc

---

Profile page: https://yespress.io/alfred
Published by YesPress — https://yespress.io
Last updated: 2026-10-25