# Alfred Wahlforss

> Alfred Wahlforss is the Swedish co-founder and CEO of Listen Labs, a San Francisco-based AI customer research company. After studying philosophy, computing, business, and data science, he and Harvard classmate Florian Juengermann built the avatar app BeFake and an AI interviewer to understand its users. The interviewer became Listen Labs. He also co-founded the nonprofit Velocity Fellows with Wilhelm Bolin. In September 2026, Salesforce announced a definitive agreement to acquire Listen Labs, with closing subject to conditions.

- **Role:** CEO and co-founder at Listen Labs
- **Organizations:** Listen Labs, Velocity Fellows (formerly Snabbt), Bemlo
- **Nationality:** Swedish
- **Education:** MSc in Data Science, Harvard University, BSc; described on his personal website as CS + Business, KTH Royal Institute of Technology, BA in Philosophy, Stockholm University
- **Known for:** Co-founded Listen Labs with Florian Juengermann in 2023., Co-built BeFake, which gained 20,000 users on its first day., Named a 2025 Greenbook Future List honoree.

## Career timeline

- **Before Listen Labs** — Co-founded Bemlo; his personal website lists a co-founder and chairman role.
- **2021–2023** — Studied at Harvard, including courses in statistics, computer science, and machine learning, with additional coursework at MIT and Harvard Business School.
- **2022** — Built the AI avatar app BeFake with Harvard classmate Florian Juengermann.
- **2023** — Moved into a San Francisco hacker house with Juengermann; co-founded Listen Labs. Sequoia led the seed round.
- **2025** — Listen launched publicly in April; Sequoia led its Series A.
- **2026** — Listen reported more than one million interviews and $100 million in total funding in January. Salesforce announced a definitive acquisition agreement on September 29.

## Achievements

- Co-founded Listen Labs with Florian Juengermann in 2023.
- Co-built BeFake, which gained 20,000 users on its first day.
- Named a 2025 Greenbook Future List honoree.
- Led Listen Labs as it reported more than one million interviews and 15x annualized revenue growth since launch by January 2026.
- Co-founded Velocity Fellows with Wilhelm Bolin, supporting young entrepreneurs from Sweden.

## Latest updates

- **2026-09** — Salesforce announced a definitive agreement to acquire Listen Labs on September 29. Closing was expected in Salesforce fiscal Q4 2027, subject to customary conditions and regulatory clearance. Wahlforss said he would remain CEO, with Juengermann remaining CTO.
- **2026-10** — Velocity Fellows lists its 2026 program for October 26 to November 2, offering up to ten young people from Sweden a funded week in Silicon Valley.
- **2026-01** — Listen announced its Series B, bringing total funding to $100 million, led by Ribbit Capital. The company reported more than one million interviews and 15x growth in annualized revenue since public launch.

## Links

- Website: https://alfredw.co/
- LinkedIn: https://www.linkedin.com/in/wahlforss
- Twitter/X: https://x.com/itsalfredw

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Profile page: https://yespress.io/alfred-wahlforss
Published by YesPress — https://yespress.io
Last updated: 2026-10-23