# Alexi Suvacioglu

> Alexi Suvacioglu is the co-founder, CEO and board member of Because, a California personal-care company built for older adults. An Italian-raised Stanford MBA, he moved from consulting and eBay into a series of startups, sold Oohilove and ZenDeals, and brought the operator's lessons from coupons, ecommerce and customer research into a brand that started in a garage and now sells online and through national retailers.

- **Role:** CEO, Co-Founder and Board Member at Because
- **Organizations:** Because, Yewno, RetailMeNot, ZenDeals, Oohilove, eBay, Accenture, Theneeds, Innovation Endeavors
- **Education:** BA in Geography, King's College London, MBA, Stanford University Graduate School of Business
- **Known for:** Co-founded and sold two venture-backed companies before Because: Oohilove and ZenDeals., Led eBay's North American AdCommerce business., Named on four coupon and ecommerce patent applications listed on his LinkedIn profile.

## Career timeline

- **2001** — Began his career as a consultant at Accenture, working on marketing and finance solutions for consumer-goods clients.
- **2008-2009** — Worked in internet marketing at eBay and led the North American AdCommerce product-ads business.
- **2010-2011** — Co-founded Oohilove, an ecommerce company later acquired by Entertainment Shopping AG.
- **2011-2013** — Co-founded ZenDeals, which used automation to test and organize ecommerce coupon data and was acquired by RetailMeNot.
- **2013-2015** — Worked as a director at RetailMeNot after the ZenDeals acquisition.
- **2015** — Joined knowledge-engine company Yewno as chief product officer.
- **2017** — Co-founded Because with Luca Gualco and became CEO and a board member.
- **2021** — Because announced a $35 million Series B involving 7GC, Khosla Ventures and Index Ventures.
- **2025** — Because expanded into Walmart stores nationwide and was named among Fortune's Best Workplaces in Retail for 2025.
- **2026** — Because added Walgreens and Target to a national retail footprint that also included Walmart and CVS.

## Achievements

- Co-founded and sold two venture-backed companies before Because: Oohilove and ZenDeals.
- Led eBay's North American AdCommerce business.
- Named on four coupon and ecommerce patent applications listed on his LinkedIn profile.
- Built Because from a garage-stage direct-to-consumer operation into a brand sold through Walmart, CVS, Walgreens and Target.
- Raised institutional backing for Because, including a reported $35 million Series B in 2021.
- Led Because when it was named to Inc.'s 2022 Best in Business list and Fortune's 2025 Best Workplaces in Retail list.

## Latest updates

- **2026-04** — Because announced national availability through Walgreens and Target, completing a four-chain retail footprint alongside Walmart and CVS.
- **2025-08** — Suvacioglu shared that Because had been named to Fortune's Best Workplaces in Retail list for 2025.
- **2025-05** — Company data supplied for this profile lists a debt-financing event; no amount was publicly specified.
- **2025-04** — Because launched its booster pads in Walmart stores nationwide.
- **2024-12** — Suvacioglu appeared on the DealMakers podcast to discuss his entrepreneurial career and Because.

## Links

- Website: https://becausemarket.com
- LinkedIn: https://www.linkedin.com/in/suvacioglu/
- Twitter/X: https://twitter.com/becausemarket
- Facebook: https://facebook.com/becausemarket

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Profile page: https://yespress.io/alexi-suvacioglu
Published by YesPress — https://yespress.io
Last updated: 2026-08-24