# Alexandra Mysoor

> Alexandra Mysoor is the co-founder and CEO of Alix, an AI-powered estate settlement platform built to guide families through the 600-900 hours of paperwork that follow a death. After 20 years launching and scaling consumer brands and running her own global manufacturing and investment firm, Mysoor Industries, she started Alix in 2022 when settling a best friend's mother's estate consumed 900 hours of her life. Alix raised a $20M Series A in July 2025 from Acrew Capital, Charles Schwab and Edward Jones Ventures. She also sits on the board of Security National Financial Corporation.

- **Role:** Co-founder and CEO at Alix
- **Organizations:** Alix, Mysoor Industries, Security National Financial Corporation
- **Nationality:** American
- **Education:** Studied neural networks and cognitive neuroscience, University of California, Berkeley
- **Known for:** Co-founded and leads Alix, the first automated wealth-transfer / estate settlement platform, Raised a $20M Series A for Alix in July 2025, Named to Inc. Magazine's Top / Female Founders list

## Career timeline

- **2021** — Joined the Board of Directors of Security National Financial Corporation
- **2022** — Co-founded Alix with Hugh Tamassia after spending 900 hours settling a friend's mother's estate
- **2023** — Featured in Initialized Capital's Founder Spotlight
- **2025** — Alix raised a $20M Series A led by Acrew Capital, Charles Schwab and Edward Jones Ventures; named to Inc.'s Top Female Founders

## Achievements

- Co-founded and leads Alix, the first automated wealth-transfer / estate settlement platform
- Raised a $20M Series A for Alix in July 2025
- Named to Inc. Magazine's Top / Female Founders list
- Founded Mysoor Industries, a global manufacturing, trading and investment firm
- Launched and scaled more than a half-dozen multi-channel consumer brands over 20 years
- Board member of Security National Financial Corporation (NASDAQ: SNFCA)
- Featured in Fortune, NPR, Vogue, Inc., CNBC, HuffPost and San Jose Mercury News

## Latest updates

- **2025-07** — Alix closed an oversubscribed $20M Series A from Acrew Capital, Charles Schwab and Edward Jones Ventures, with Initialized Capital and others participating.
- **2026-01** — Named to Inc.'s 2026 Female Founders 500 list.

## Links

- Website: https://meetalix.com
- LinkedIn: https://www.linkedin.com/in/alexandramysoor/
- YouTube: https://www.youtube.com/watch?v=7gJILaUcLic
- Instagram: https://www.instagram.com/alexandramysoor/

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Profile page: https://yespress.io/alexandra-mysoor
Published by YesPress — https://yespress.io
Last updated: 2026-06-14