# Alexandra Frankel

> Alexandra Frankel is the CEO of Getwizer, a New York-based hybrid consumer insights platform that fuses AI automation with human research expertise to run fast, custom, modular studies for brands like Mars, Coca-Cola, Paramount and Puma. A McGill-trained psychologist with a master's in quantitative methods from Columbia, she rose through roles at Nielsen, Ipsos, NBCUniversal, Simulmedia and Hotspex before spending five years at Getwizer as head of insights and strategy, then taking the top job in February 2025. She has two prior research-startup exits (to Nielsen and Ipsos), two industry innovation awards, a notable streak of NFT consumer studies, and a nonprofit children's book venture, Rainbow Zebra Co., built around teaching kids kindness.

- **Role:** CEO at Getwizer
- **Organizations:** Getwizer, Rainbow Zebra Co., Hotspex, Simulmedia, NBCUniversal, Ipsos, The Nielsen Company, Vivaldi Partners
- **Education:** Bachelor's in Psychology, McGill University, Master's in Quantitative Methods, Columbia University
- **Known for:** Appointed CEO of Getwizer in February 2025, Two market-research startup exits (acquired by Nielsen and Ipsos), ARF Great Minds Award (Innovation category)

## Career timeline

- **early career** — Worked at Vivaldi Partners, The Nielsen Company and Ipsos, including two market-research startups later acquired by Nielsen and Ipsos
- **2010s** — Led media and television audience research; ran the Business Insights team at Simulmedia, an NYC TV-targeting startup, and headed the media division at Hotspex
- **2020** — Joined Getwizer; over five years served as head of insights and strategy / Director of Customer Success / SVP Insights & Strategy
- **2021** — Presented Getwizer media-consumption and NFT consumer research; joined the ARF Young Pros community
- **2025** — Named CEO of Getwizer (February 2025) to lead AI-driven reinvention of research technology

## Achievements

- Appointed CEO of Getwizer in February 2025
- Two market-research startup exits (acquired by Nielsen and Ipsos)
- ARF Great Minds Award (Innovation category)
- MRIA Award for Innovation and Advancement of Market Research
- Built Getwizer's quali-quant and AI-driven research capabilities as head of insights and strategy
- Founder of Rainbow Zebra Co., a nonprofit children's book company focused on kindness

## Latest updates

- **2025-02** — Named CEO of Getwizer to lead the company's AI-driven reinvention of research technology.

## Links

- Website: https://getwizer.com
- LinkedIn: http://www.linkedin.com/in/alexandra-frankel-1675014

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Profile page: https://yespress.io/alexandra-frankel
Published by YesPress — https://yespress.io
Last updated: 2026-06-25