# Alexander Taub

> Alexander (Alex) Taub is the Miami-based co-founder and CEO of Truth Arts, formed from Truth Labs and Upstream. He co-founded SocialRank with Michael Schonfeld, previously worked in business development at Aviary and Dwolla, and co-authored Pitching & Closing with Ellen DaSilva. His work spans social audience analytics, online communities, digital collectibles, games, and meme software.

- **Role:** Co-founder and CEO at Truth Arts
- **Organizations:** Truth Arts, Truth Labs, Upstream, SocialRank, SocialCrank, Dwolla, Aviary, Rainfall Ventures, 1 Second Everyday
- **Education:** BA in Economics, Yeshiva University
- **Known for:** Co-founded SocialRank, which reached profitability and sold its business to Trufan in 2019., Co-authored Pitching & Closing with Ellen DaSilva (McGraw-Hill, 2014)., Co-founded Truth Labs, the team behind Goblintown and IlluminatiNFT.

## Career timeline

- **Before 2012** — Worked in business development and partnerships at Aviary.
- **2012-2014** — Worked in business development at Dwolla, alongside future co-founder Michael Schonfeld.
- **2014** — Co-founded SocialRank with Michael Schonfeld; co-authored Pitching & Closing with Ellen DaSilva, published by McGraw-Hill.
- **2017** — SocialRank became profitable.
- **2019** — Sold SocialRank assets and intellectual property to Trufan; began building Upstream.
- **2020** — Upstream introduced virtual networking events; Taub moved from New York to Miami.
- **2021** — Upstream launched its Collective DAO product in November.
- **2022** — Upstream raised a $12.5 million Series A; Truth Labs launched IlluminatiNFT in January and Goblintown in May.
- **2024** — Truth Labs and Upstream completed their merger in January; Taub announced Truth Arts on February 27 as its CEO.
- **2024** — Truth Arts introduced Meme Depot and Portals.
- **2025** — Goblintown: Really Hard Driving Game entered Steam Early Access on April 30.
- **2026** — Announced SocialCrank on September 29 as a successor to SocialRank, inviting early-access users.

## Achievements

- Co-founded SocialRank, which reached profitability and sold its business to Trufan in 2019.
- Co-authored Pitching & Closing with Ellen DaSilva (McGraw-Hill, 2014).
- Co-founded Truth Labs, the team behind Goblintown and IlluminatiNFT.
- Led Truth Arts following the merger of Truth Labs and Upstream.
- Created the BD Meetup and taught business development classes.

## Latest updates

- **2026-09** — Announced SocialCrank on September 29, describing natural-language audience search, Twitter-first plans, and early-access registration.
- **2025-07** — Discussed the GOB token launch on Solana with Decrypt.
- **2025-04** — Goblintown: Really Hard Driving Game entered Early Access on Steam on April 30.
- **2024-06** — Truth Arts launched Portals for moving supported NFT collections across Ethereum networks.

## Links

- Website: https://alexstechthoughts.com/
- LinkedIn: https://www.linkedin.com/in/alexandertaub
- Twitter/X: https://x.com/ajt

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Profile page: https://yespress.io/alexander-taub
Published by YesPress — https://yespress.io
Last updated: 2026-10-26