# Alexander Myoung Joon Min

> Alexander Myoung Joon Min, also known as Alex Min and 민명준, is the founder and CEO of Seoul-based RE:harvest. Raised in California and trained in accounting and business, he moved from consulting into commercial food upcycling, developing ingredients from brewery and other food-manufacturing byproducts and pursuing partnerships in South Korea and Southeast Asia.

- **Role:** Founder and CEO at RE:harvest
- **Organizations:** RE:harvest, Strategy& Korea / Samil PwC Korea, Okoyummy Yaki, Shokunin, Shoboo, IMT Capital Inc., Amgen Inc., AXA Equitable
- **Nationality:** American (Korean American)
- **Education:** Bachelor of Science in Accounting, Pepperdine University, Global MBA, Seoul National University
- **Known for:** Founded RE:harvest in 2019 to commercialize food-manufacturing byproducts., Led development and commercialization of RE:nergy powder., Developed partnerships involving Korean manufacturers and breweries in Vietnam and Indonesia.

## Career timeline

- **Before 2019** — Worked in consulting at PwC Korea and Strategy&, including food and beverage strategy; company biography also lists investment and restaurant-business roles.
- **2019** — Co-founded RE:harvest in August with Han Sang-hyun and Kim Dae-hyun.
- **2021** — Discussed early resistance to food upcycling in a FoodNavigator podcast; RE:harvest partnership received P4G support.
- **2022** — Discussed agreements with Bia Hai Phong in Vietnam and Multi Bintang in Indonesia.
- **2023** — Taught food-upcycling sessions in Vietnam and discussed bakery collaboration with Moon Dong-jin.
- **2025** — Was listed in the Future Food Asia speaker program and described ambitions for cellulose materials and technology exports.
- **2026** — Co-authored a published study on crackers using upcycled wheat bran; RE:harvest exhibited among World Food Tech ConfEx Best Prize recipients.

## Achievements

- Founded RE:harvest in 2019 to commercialize food-manufacturing byproducts.
- Led development and commercialization of RE:nergy powder.
- Developed partnerships involving Korean manufacturers and breweries in Vietnam and Indonesia.
- RE:harvest received Upcycled Food Association certifications for malt, carrot, wheat-bran and kale powders, as recorded by P4G.
- Co-authored a 2026 Food Science and Preservation paper on upcycled-wheat-bran crackers.

## Latest updates

- **2026-06** — RE:harvest was listed among Best Prize recipients exhibiting at World Food Tech ConfEx 2026.
- **2026-02** — A paper co-authored by Alexander Myung Jun Min on crackers containing upcycled wheat bran was published online on February 28.
- **2025-05** — Discussed collection-truck design, materials research with NTU professor Nam-Joon Cho and aspirations to export upcycling technology.

## Links

- Website: https://www.reharvest.net/
- LinkedIn: https://kr.linkedin.com/in/minalex

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Profile page: https://yespress.io/alexander-min
Published by YesPress — https://yespress.io
Last updated: 2026-10-16