# Alexander Kesler

> Alexander Kesler is the Boca Raton-based founder and CEO of INFUSE, a global B2B demand generation and revenue marketing company founded in 2012. A Babson College graduate, he previously founded zTrace Technologies and inSegment, and is also associated with Selling.com and FortifyIQ. His books and recent writing connect marketing execution, buyer trust, and the disciplined use of AI.

- **Role:** Founder & CEO at INFUSE
- **Organizations:** INFUSE, inSegment, Selling.com, FortifyIQ, zTrace Technologies
- **Education:** Entrepreneurship, Marketing, and International Business, Babson College
- **Known for:** Founded INFUSE, a global B2B demand generation company., Founded inSegment, an Inc. 5000 honoree in 2015, 2016, and 2017., Led INFUSE to No. 54 on the 2018 Inc. 5000 and No. 272 in 2019.

## Career timeline

- **1999** — Graduated from Babson College and founded zTrace Technologies, according to his IdeaMensch interview.
- **2007** — Founded inSegment, applying digital marketing methods developed while selling security software.
- **2012** — Founded INFUSE, originally known as INFUSEmedia.
- **2018** — INFUSE ranked No. 54 on the Inc. 5000.
- **2024** — Published 250+ Best Practices for B2B Marketing Success.
- **2025** — Skyhorse listed 150+ More Best Practices for B2B Marketing Success: Next-Level Strategies for November 4 publication.
- **2026** — Announced his second book in January; published an AI verification framework in July; named a Miami Titan 100 honoree.

## Achievements

- Founded INFUSE, a global B2B demand generation company.
- Founded inSegment, an Inc. 5000 honoree in 2015, 2016, and 2017.
- Led INFUSE to No. 54 on the 2018 Inc. 5000 and No. 272 in 2019.
- Authored 250+ Best Practices for B2B Marketing Success and 150+ More Best Practices for B2B Marketing Success: Next-Level Strategies.
- Named a 2026 Miami Titan 100 honoree.
- INFUSE lists him as a 2026 Silver Stevie winner for Thought Leader of the Year.

## Latest updates

- **2026-01** — Announced his second book, 150+ More Best Practices for B2B Marketing Success: Next-Level Strategies, on January 22.
- **2026-07** — Published The 4-Step Test That Catches AI Errors Before They Shape Your Strategy on July 1.
- **2026-07** — Appeared with Sam Jacobs on Topline Spotlight to discuss the dark funnel and Day Zero buyer preferences; INFUSE posted the webcast on July 27.

## Links

- Website: https://kesler.com/
- LinkedIn: https://www.linkedin.com/in/kesler
- Twitter/X: https://twitter.com/alexanderkesler

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Profile page: https://yespress.io/alexander-kesler
Published by YesPress — https://yespress.io
Last updated: 2026-10-23