# Alexander Kent-Braham

> Alexander Kent-Braham is the London-based British co-founder and co-CEO of Marshmallow, established in 2017 with his identical twin Oliver and engineer David Goaté to improve car insurance for people moving to the UK. His background spans hedge-fund analysis and product work at Yoti. He has focused on products and internal culture, while writing publicly about financial inclusion and the company’s purpose. Marshmallow subsequently expanded into car finance and home insurance.

- **Role:** Co-Founder and Co-CEO at Marshmallow
- **Organizations:** Marshmallow, Yoti, Quality Capital Management
- **From:** London, United Kingdom
- **Nationality:** British
- **Education:** University of the West of England, Bristol, Reed’s School
- **Known for:** Co-founded Marshmallow, which became the UK’s second Black-founded unicorn in 2021., Co-led a company ranked second in the Financial Times’ 2023 list of Europe’s fastest-growing companies., Marshmallow reported having insured more than one million drivers by 2025.

## Career timeline

- **Before 2017** — Worked for about a year as an analyst at systematic hedge fund Quality Capital Management.
- **Before 2017** — Worked in product at digital identity company Yoti; later co-founders Oliver Kent-Braham and David Goaté also worked there.
- **2017** — Co-founded Marshmallow with Oliver Kent-Braham and David Goaté, initially working from a gym lobby.
- **2018** — Marshmallow raised seed funding from investors including Investec Bank and Passion Capital.
- **2020** — Published an expanded mission for Marshmallow, retaining its focus on migrants while seeking to serve other underserved customers.
- **2021** — Marshmallow raised $85 million at a valuation above $1.25 billion; Alexander’s responsibilities were described as products and internal culture.
- **2023** — Marshmallow ranked second in the Financial Times list of Europe’s fastest-growing companies.
- **2025** — Marshmallow announced $90 million in financing at a valuation above $2 billion and launched car finance.
- **2026** — Marshmallow added home insurance; Alexander and Oliver were jointly ranked number 36 on the Insurance Post Power List.

## Achievements

- Co-founded Marshmallow, which became the UK’s second Black-founded unicorn in 2021.
- Co-led a company ranked second in the Financial Times’ 2023 list of Europe’s fastest-growing companies.
- Marshmallow reported having insured more than one million drivers by 2025.
- Jointly ranked with Oliver Kent-Braham at number 36 in the Insurance Post Power List 2026.

## Latest updates

- **2026-05** — Alexander and Oliver Kent-Braham were jointly placed at number 36 on the Insurance Post Power List, published 12 May 2026.
- **—** — Marshmallow’s current company timeline records the launch of home insurance in 2026; an exact launch month was not verified.
- **2025-04** — Marshmallow announced $90 million in financing, comprising equity and debt, at a valuation above $2 billion.

## Links

- LinkedIn: https://www.linkedin.com/in/alexander-kent-braham

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Profile page: https://yespress.io/alexander-kent-braham
Published by YesPress — https://yespress.io
Last updated: 2026-10-23