# Alexander Kates

> Alexander Kates is the cofounder and CEO of Vetcove, the free ordering platform that lets veterinary practices, zoos, aquariums and animal welfare groups shop every supplier at once - think Kayak, but for the stuff that keeps animals healthy. He built it with his brother Mitch after watching the inventory manager at their father's equine veterinary practice juggle 30-40 vendor tabs by hand. Before veterinary supply chains, Kates was a digital strategist who advised Fortune 500 companies, taught executives on four continents, and co-wrote a bestselling marketing textbook. Vetcove now employs hundreds and serves a large slice of US veterinary hospitals.

- **Role:** Cofounder & CEO at Vetcove
- **Organizations:** Vetcove, GRX network, Digital Marketing Institute
- **Nationality:** American
- **Education:** B.S., Applied Economics and Management, Cornell University
- **Known for:** Cofounded and leads Vetcove, an ordering platform used widely across US veterinary practices., Co-authored Strategic Digital Marketing (McGraw Hill, 2013), a bestseller in nine countries and required reading in 12+ MBA programs., Reportedly graduated first in his class at Cornell University.

## Career timeline

- **2008** — Graduated from Cornell University with a B.S. in Applied Economics and Management, reportedly first in his class.
- **2013** — Co-authored Strategic Digital Marketing (McGraw Hill), a category bestseller in nine countries.
- **2015** — Cofounded Vetcove with his brother Mitch Kates.
- **2021** — Discussed Vetcove publicly on The Veterinary Life Coach Podcast (Episode #113).
- **2021** — Vetcove's most recent reported funding (Series A, ~$50M), per company data.

## Achievements

- Cofounded and leads Vetcove, an ordering platform used widely across US veterinary practices.
- Co-authored Strategic Digital Marketing (McGraw Hill, 2013), a bestseller in nine countries and required reading in 12+ MBA programs.
- Reportedly graduated first in his class at Cornell University.
- Advised Fortune 500 companies on digital strategy and transformation, including Johnson & Johnson, Roche, Microsoft, and Verizon.
- Founded the GRX network for executive education in digital disciplines.
- Built Vetcove into a company with hundreds of employees and roughly $26.6M in reported annual revenue.

## Latest updates

- **2024** — Vetcove reported roughly $26.6M in annual revenue with a team that grew into the hundreds.
- **2021-12** — Most recent reported funding round (Series A, ~$50M).

## Links

- Website: https://ajkates.com
- LinkedIn: http://www.linkedin.com/in/alexkates
- Twitter/X: https://x.com/ajkates
- YouTube: https://www.youtube.com/watch?v=jpyS7pk0thU
- Facebook: https://www.facebook.com/vetcove

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Profile page: https://yespress.io/alexander-kates
Published by YesPress — https://yespress.io
Last updated: 2026-06-14