# Alexander Green

> Alexander Green is the Toronto-based chief marketing officer of Butterfield & Robinson, the Canadian luxury active-travel company. Over a career spanning agency work, pizza, grocery retail, coaching and travel, he has consistently treated marketing as an operating discipline that connects product, culture, customer experience and storytelling.

- **Role:** Chief Marketing Officer at Butterfield & Robinson
- **Organizations:** Butterfield & Robinson, RMRKBL, Longo's, Boston Pizza International, Panago Pizza, Work Party Media + Creative, McCann Canada
- **Education:** Bachelor of Commerce, Queen's University, High Potentials Leadership Program, Harvard Business School, Executive and Performance Coaching Certification, Coach Academy, Team Coaching Certification, Coach Academy
- **Known for:** Named one of Marketing magazine's Ones to Watch in 2006 after Panago posted 13 consecutive months of double-digit comparable-store sales growth., Helped lead Panago's menu, pricing, product-development and Ontario expansion work., Was the client-side vice president of marketing credited on Boston Pizza's Rib Stain Camo campaign, an Applied Arts 2014 winner.

## Career timeline

- **2000-2001** — Account Planner at McCann Canada.
- **2001-2002** — Account Manager at Work Party Media + Creative.
- **2002-2011** — Vice President of Marketing at Panago Pizza; helped reshape menu, pricing, product and design as the chain expanded in Ontario.
- **2011-2017** — Vice President of Marketing at Boston Pizza International; worked on integrated, humorous campaigns and customer loyalty.
- **2017-2019** — Vice President of Marketing at Longo's.
- **2019-2022** — Chief Marketing Officer at Longo's.
- **2019-present** — Founder of RMRKBL, a presentation-training field guide and toolkit.
- **2022-2025** — Chief Experience and Marketing Officer at Longo's, co-leading a broad business transformation.
- **2025-present** — Chief Marketing Officer at Butterfield & Robinson, focused on growing the luxury active-travel brand's global presence.

## Achievements

- Named one of Marketing magazine's Ones to Watch in 2006 after Panago posted 13 consecutive months of double-digit comparable-store sales growth.
- Helped lead Panago's menu, pricing, product-development and Ontario expansion work.
- Was the client-side vice president of marketing credited on Boston Pizza's Rib Stain Camo campaign, an Applied Arts 2014 winner.
- His LinkedIn profile lists a 2015 CASSIES Gold for Boston Pizza's sustained-success brand campaign and Bronze for the Rib Stain Camo promotion.
- At Longo's, co-sponsored a transformation spanning team members, merchandising, guest experience, store design, loyalty, personalization and community.
- Founded RMRKBL to provide a free presentation-training field guide and toolkit.
- Appointed chief marketing officer of Butterfield & Robinson in 2025 to strengthen its global brand presence.

## Latest updates

- **2025-07** — Joined Butterfield & Robinson as chief marketing officer.
- **2025-09** — Butterfield & Robinson publicly announced Green's appointment alongside chief experience officer Kristi Elborne.
- **2026-08** — Shared hiring plans for brand marketing, CRM and content roles as Butterfield & Robinson marked 60 years and prepared to grow its story for the next generation of travellers.

## Links

- Website: https://butterfield.com
- LinkedIn: https://www.linkedin.com/in/alexjgreen

---

Profile page: https://yespress.io/alexander-green
Published by YesPress — https://yespress.io
Last updated: 2026-08-24