# Alex Yaseen

> Alex Yaseen is the founder and CEO of Parabola, a collaborative data automation company built for operations and finance teams. A Chicago-born, Seattle-raised entrepreneur with a finance and management degree from the University of Southern California, he formed the idea after seeing subject-matter experts at major companies trapped in manual spreadsheet work during his time in strategy consulting. He formally launched Parabola in 2017, led the company through a $24 million Series B in 2023, and has since pushed its visual workflow builder toward an AI interface that turns plain-language instructions into inspectable, editable processes.

- **Role:** Founder and CEO at Parabola
- **Organizations:** Parabola, Monitor Deloitte, Deloitte Digital, Clarisonic
- **From:** Chicago, United States
- **Education:** B.S. in Finance and Management, with a focus on computer programming and web development, University of Southern California
- **Known for:** Founded and formally launched Parabola in 2017., Raised $34.2 million across four publicly reported funding rounds by mid-2023, including a $24 million Series B led by OpenView., Expanded Parabola from an individual visual workflow tool into a collaborative automation platform used by teams at companies including Flexport, Brooklinen, On Running, and Caraway.

## Career timeline

- **College years** — Studied finance and management at the University of Southern California and founded his first company while still a student.
- **Before 2017** — Worked in strategy consulting at Deloitte, where he saw core business processes at large companies depend on manual spreadsheet work.
- **2017** — Formally launched Parabola as a browser-based visual workflow tool for non-technical business teams.
- **2020** — Explained Parabola's low-code thesis and the productivity gap between programmers and spreadsheet workers on Software Engineering Daily.
- **2021** — Shifted Parabola from a primarily single-player tool toward collaborative team workflows, a change he later described as a mini pivot.
- **2023** — Led a $24 million Series B round led by OpenView, bringing publicly reported total funding to $34.2 million.
- **2024** — Sharpened Parabola's focus on operators and helped launch the SOP Community for operations, supply chain, and logistics professionals.
- **2025** — Introduced a rebuilt Parabola with an AI chat interface that converts plain-language requests into editable workflows.
- **2026** — Published his operational-legibility thesis, arguing that explicit logic, connected context, and durable institutional memory are prerequisites for useful AI.

## Achievements

- Founded and formally launched Parabola in 2017.
- Raised $34.2 million across four publicly reported funding rounds by mid-2023, including a $24 million Series B led by OpenView.
- Expanded Parabola from an individual visual workflow tool into a collaborative automation platform used by teams at companies including Flexport, Brooklinen, On Running, and Caraway.
- Helped create the SOP Community for operations, supply chain, and logistics professionals.
- Led Parabola's 2025 introduction of a conversational AI interface for building transparent, editable workflows.

## Latest updates

- **2026-03** — Wrote that AI is beginning to reshape operations roles and said Parabola was hiring across go-to-market functions amid rising use by customers including On Running, Fabletics, and WHOOP.
- **2026-01** — Published 'Becoming Legible to AI,' outlining explicit business logic, connected context, and compounding knowledge as prerequisites for AI adoption.
- **2025-05** — Introduced a rebuilt Parabola experience centered on a conversational AI interface that creates inspectable workflows from plain-language requests.
- **2025-01** — Appeared on the Leaders in Tech and Ecommerce podcast to discuss using AI and subject-matter expertise to automate unstructured supply-chain data.
- **2024-11** — Appeared on the Let's Talk Supply Chain podcast to discuss his founder journey, spreadsheets, workflow ownership, and AI.

## Links

- Website: https://www.alexyaseen.com
- LinkedIn: https://www.linkedin.com/in/alexyaseen
- Twitter/X: https://twitter.com/alexyaseen

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Profile page: https://yespress.io/alex-yaseen
Published by YesPress — https://yespress.io
Last updated: 2026-08-10