# Alex Turnbull

> Alex Turnbull is the Newport, Rhode Island-based founder of Groove and founder and CEO of Helply. Previously a Bantam Live co-founder and product manager, he became known for Groove’s public journey toward $100,000 in monthly recurring revenue, sharing operating figures and mistakes as the business grew. His later writing reports roughly $5 million ARR with a five-person team and emphasizes profit, customer research and founder control.

- **Role:** Founder and CEO at Helply (formerly Groove)
- **Organizations:** Groove, Helply, Bantam Live, Upswing CRM, OptimizeCX, Zero to $10M
- **Known for:** Co-founded Bantam Live, whose assets Constant Contact acquired for $15 million in February 2011., Built Groove and its public Journey to $100K a Month blog., Reported more than 100,000 unique blog visitors in its first ten weeks.

## Career timeline

- **2006** — Built Upswing CRM after freelance work with financial advisers, according to his retrospective.
- **2009** — Launched Bantam Live, incorporating Upswing, according to his retrospective.
- **2011** — Constant Contact acquired Bantam Live assets for $15 million; Groove beta launched in July.
- **2012** — Groove launched publicly in November; an early founder account describes a $1 million angel convertible note.
- **2013** — Started publishing Groove’s journey toward $100,000 in monthly recurring revenue.
- **2025** — Published his account of $5 million ARR with a team of five and approximately 50% profit margins.

## Achievements

- Co-founded Bantam Live, whose assets Constant Contact acquired for $15 million in February 2011.
- Built Groove and its public Journey to $100K a Month blog.
- Reported more than 100,000 unique blog visitors in its first ten weeks.
- Reported $5 million ARR with five people in a June 2025 retrospective.

## Latest updates

- **—** — The current Helply announcement says the company formerly called Groove is now Helply, with existing Groove accounts continuing and migration optional; the announcement is undated and was checked on 2026-10-15.
- **—** — Announced a new YouTube effort in a public LinkedIn post; exact publication date was not verified.
- **2025-06** — Published a retrospective describing Groove’s lean operating model and the Zero to $10M project.

## Links

- Website: https://zeroto10m.com
- LinkedIn: https://www.linkedin.com/in/alex-turnbull-1ab9992
- Twitter/X: https://x.com/iamAlexTurnbull
- Facebook: https://www.facebook.com/alexanderturnbull

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Profile page: https://yespress.io/alex-turnbull
Published by YesPress — https://yespress.io
Last updated: 2026-10-15