# Alex Song

> Alex Song is the founder and CEO of Proxima, a New York data intelligence company that turns billions of social commerce transactions from tens of millions of verified shoppers into audience targeting and predictive measurement for consumer brands. After nearly a decade as an investor at Goldman Sachs and Bill Ackman's Pershing Square, he built the venture studio Innovation Department and launched Proxima in 2022 to give emerging brands the data science that big spenders take for granted. Proxima raised a $12 million Series A in 2024 and has grown revenue several times over.

- **Role:** Founder & CEO at Proxima
- **Organizations:** Proxima, Innovation Department, Goldman Sachs, Pershing Square Capital Management
- **Nationality:** American
- **Education:** BA in Business Administration, highest honors, University of California, Berkeley
- **Known for:** Founded and leads Proxima, a data intelligence platform built on billions of social commerce transactions from tens of millions of verified shoppers., Raised a $12 million Series A in April 2024 led by Mucker Capital, with backing including Aglae Ventures, the LVMH founder's family office., Grew Proxima revenue roughly 400% since 2022.

## Career timeline

- **pre-2014** — Spent nearly a decade as a private equity and public investor at Goldman Sachs and Pershing Square, Bill Ackman's hedge fund.
- **2014** — Founded Innovation Department, a New York venture studio building and investing in category-disrupting ecommerce and DTC startups.
- **2015** — Co-founded WellPath, a health and wellness technology venture.
- **2020** — Co-founded Finn, a customer engagement technology company.
- **2022** — Founded Proxima to give emerging brands access to data and data science after Apple's 2021 privacy changes disrupted ad targeting.
- **2023** — Launched Proxima's self-service platform (April) and an AI business health check tool (December).
- **2024** — Closed a $12 million Series A led by Mucker Capital, with Aglae Ventures, Data Point Capital and Broadway Venture Partners.
- **2025** — Speaker at Advertising Week New York; continued expansion of Proxima across Meta, TikTok, Google, CTV and programmatic channels.

## Achievements

- Founded and leads Proxima, a data intelligence platform built on billions of social commerce transactions from tens of millions of verified shoppers.
- Raised a $12 million Series A in April 2024 led by Mucker Capital, with backing including Aglae Ventures, the LVMH founder's family office.
- Grew Proxima revenue roughly 400% since 2022.
- Founded Innovation Department, a venture studio behind multiple consumer startups.
- Graduated with highest honors from UC Berkeley.
- Member of the Forbes Technology Council.

## Latest updates

- **2024-04** — Closed a $12 million Series A led by Mucker Capital to scale Proxima's data intelligence platform.
- **2025-10** — Featured as a speaker at Advertising Week New York 2025.

## Links

- Website: https://proxima.ai
- LinkedIn: https://www.linkedin.com/in/alexjsong/
- Twitter/X: https://twitter.com/1alexsong1
- Instagram: https://www.instagram.com/alexandersong

---

Profile page: https://yespress.io/alex-song
Published by YesPress — https://yespress.io
Last updated: 2026-08-07