# Alex Preece

> Alex Preece is the British co-founder and CEO of Tillo, a digital gift card, rewards and incentives platform founded with Gareth Gillatt in 2016 as Reward Cloud. A British Army veteran and former Local Daily Deals co-founder, he is based in Austin, Texas, and leads Tillo’s US expansion while the business grows internationally.

- **Role:** Co-founder and CEO at Tillo
- **Organizations:** Tillo (formerly Reward Cloud), Local Daily Deals, MoneySupermarket.com Local Deals, British Army, Wild Cards Podcast
- **Nationality:** British
- **Education:** Wey Valley School
- **Known for:** Co-founded Local Daily Deals, acquired by MoneySupermarket.com in 2011 in an exit he describes as worth £11 million., Co-founded Tillo in 2016 and led its growth into an international digital rewards platform., Tillo’s July 2026 company announcement described a network of more than 4,000 brands across 40 markets and 25 currencies.

## Career timeline

- **2000** — Joined the British Army at 16; his LinkedIn account describes training at the Army Foundation College in Harrogate.
- **—** — Served on operational duty in Bosnia and Iraq before leaving the Army.
- **—** — Started an online retail business after military service; he later described its failure and his bankruptcy.
- **2011** — Local Daily Deals, co-founded with Gareth Gillatt, was acquired by MoneySupermarket.com; Preece describes the exit as an £11 million deal.
- **2016** — Co-founded Reward Cloud with Gareth Gillatt; the business was registered in March and later became Tillo. Passion Capital investment was announced in September.
- **2017** — Tillo became profitable, according to Preece’s June 2026 interview.
- **2023** — Launched the Wild Cards podcast; appeared as the interview subject at Affiliate Huddle in Brighton Dome.
- **2024** — By his October 2024 interview, Preece was living in Austin and developing Tillo’s US business.
- **2025** — Tillo announced a fully secondary investment partnership with Tenzing in May; Tom Burnet became its first Chair in November.
- **2026** — Tillo appointed Michael Tigwell as UK and EMEA Managing Director and announced the Amilon acquisition in September.

## Achievements

- Co-founded Local Daily Deals, acquired by MoneySupermarket.com in 2011 in an exit he describes as worth £11 million.
- Co-founded Tillo in 2016 and led its growth into an international digital rewards platform.
- Tillo’s July 2026 company announcement described a network of more than 4,000 brands across 40 markets and 25 currencies.
- Led Tillo during its September 2026 acquisition of Amilon.
- Created and hosts the Wild Cards interview podcast.

## Latest updates

- **2026-09** — Tillo announced its acquisition of Amilon on 8 September; the combined group expected to process more than £3 billion in gift card value in 2026. This was a forecast, not a completed annual result.
- **2026-07** — Appeared on the Mighty Finsights podcast in an episode published on 31 July, discussing his early bankruptcy, Tillo and long-term company building.
- **2026-07** — Tillo’s 24 July announcement named Michael Tigwell Managing Director for UK and EMEA, allowing Preece to focus on US expansion.
- **2026-06** — Discussed leadership, profitability and customer validation in an interview with Adam Mendler published on 16 June.

## Links

- Website: https://www.tillo.com/
- LinkedIn: https://www.linkedin.com/in/alex-preece
- Twitter/X: https://twitter.com/alexpreece

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Profile page: https://yespress.io/alex-preece
Published by YesPress — https://yespress.io
Last updated: 2026-10-27