# Alex Mashrabov

> Alex Mashrabov is the CEO and co-founder of Higgsfield AI, a $1.3B AI video generation unicorn that went from $0 to $50M ARR in five months. A 2x ACM ICPC World Finals competitive programmer who began coding at 10, he previously co-founded AI Factory — acquired by Snap for $166M in 2020 — and later served as Snap's Head of Generative AI. Born in Andijan, Uzbekistan, and trained at Moscow's elite MIPT, he is now building Higgsfield into the infrastructure layer for AI video creation, targeting the moment when most social media video is AI-generated.

- **Role:** CEO & Co-Founder at Higgsfield AI
- **Organizations:** Higgsfield AI, AI Factory, Snap Inc.
- **From:** Andijan, Uzbekistan
- **Nationality:** Uzbek/Russian
- **Education:** Master of Science, Moscow Institute of Physics and Technology (MIPT), Business, University of California, Berkeley, Haas School of Business
- **Known for:** Forbes 30 Under 30 honoree in consumer AI innovation, Top-13 leaders in AI marketing per AdAge, 2x ACM ICPC World Finals participant (2014, 2016) - ranked in top 3 globally in competitive programming at age 20

## Career timeline

- **~2001** — Began programming at age 10 in Andijan, Uzbekistan
- **2011** — Enrolled at Moscow Institute of Physics and Technology (MIPT)
- **2014** — ACM ICPC World Finals - ranked 53rd globally with MIPT team
- **2015** — Bronze medal, CodeChef SnackDown; 8th place VK Cup; ranked in top 3 globally in competitive programming
- **2016** — ACM ICPC World Finals - ranked 38th globally with Innopolis University team
- **~2016** — Co-founded AI Factory, building neural networks and AR video for mobile devices
- **2020** — AI Factory acquired by Snap Inc. for $166M; joined Snap as Director of Generative AI
- **2020-2023** — At Snap: led development of AI face filters and Cameos feature, technology reaching hundreds of millions of users globally
- **2023** — Left Snap and co-founded Higgsfield AI in San Francisco
- **2024** — Higgsfield raised seed funding; released early AI video generation tools
- **2025-03** — Higgsfield consumer app launched March 31, 2025 - hit #1 in graphics on App Store
- **2025-05** — Reached 11M users and $50M ARR within five months of launch; already cashflow positive
- **2025-09** — Closed $50M Series A; $100M ARR by November 2025
- **2026-01** — Raised $80M Series A extension at $1.3B valuation; $200M ARR run rate; 15M+ users
- **2026-01** — Spoke at CES 2026 on how GenAI is transforming the creative industry

## Achievements

- Forbes 30 Under 30 honoree in consumer AI innovation
- Top-13 leaders in AI marketing per AdAge
- 2x ACM ICPC World Finals participant (2014, 2016) - ranked in top 3 globally in competitive programming at age 20
- Co-founded AI Factory, acquired by Snap for $166M in 2020
- Built Higgsfield from $0 to $50M ARR in five months
- Achieved $1.3B unicorn valuation with Higgsfield AI
- $200M annual revenue run rate within 9 months of launch
- Higgsfield reached 15M+ users across 240+ countries
- 750M+ videos and photos generated on the Higgsfield platform
- $5M+ paid directly to creators through the platform
- Higgsfield reached cashflow positivity while still scaling rapidly

## Latest updates

- **2026-01** — Raised $80M Series A extension, valuing Higgsfield at $1.3B - became a unicorn
- **2026-01** — Revenue run rate reached $200M annually - doubled from $100M in approximately two months
- **2026-01** — Spoke at CES 2026 on panel 'How GenAI Is Transforming the Creative Industry'
- **2026-02** — Addressed Higgsfield AI account suspension on X and company response to negative PR
- **2026-05** — Participated in Icons Dinner on May 11, 2026; shared that Higgsfield releases six updates weekly with no dedicated marketing budget

## Links

- Website: https://higgsfield.ai
- LinkedIn: https://www.linkedin.com/in/amashrabov/
- Twitter/X: https://x.com/alexmashrabov
- Instagram: https://www.instagram.com/amashrabov/

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Profile page: https://yespress.io/alex-mashrabov
Published by YesPress — https://yespress.io
Last updated: 2026-05-27