# Alex Lieberman

> Alex Lieberman co-founded Morning Brew out of a University of Michigan dorm room in 2015 and grew it from 40 campus subscribers to 4+ million before selling a majority stake to Axel Springer's Insider Inc. for ~$75 million in 2020. Since stepping back as CEO at 28, he has reinvented himself as a multi-company builder, launching Storyarb (a B2B content agency hitting mid-7-figures), Tenex (AI strategy for enterprises), GrowthPair (marketing talent), and Distro (an AI content platform), while hosting the Founder's Journal podcast and building one of the most transparent creator brands in business media.

- **Role:** Founder & Managing Partner at Storyarb, Tenex, GrowthPair, Distro
- **Organizations:** Morning Brew, Storyarb, Tenex, GrowthPair, Distro / youdistro, Insider Inc. (Executive Chairman)
- **From:** Essex County, NJ, USA
- **Nationality:** American
- **Education:** Bachelor of Business Administration (BBA) in Financial Markets and Real Estate, University of Michigan, Stephen M. Ross School of Business
- **Known for:** Co-founded Morning Brew and grew it from 40 subscribers to 4+ million, Sold majority stake of Morning Brew to Insider Inc. / Axel Springer for ~$75 million (2020), Named Forbes 30 Under 30 in Media (2019)

## Career timeline

- **2013-2015** — Interned at Morgan Stanley (FID Sales and Trading); co-founded 'Market Corner' newsletter at University of Michigan
- **2015** — Graduated Michigan Ross; joined Morgan Stanley as Agency MBS Trader; rebranded Market Corner as Morning Brew
- **2016** — Left Morgan Stanley to go full-time on Morning Brew with co-founder Austin Rief
- **2018** — Morning Brew hit $3M revenue; expanded beyond finance into general business news
- **2019** — Named Forbes 30 Under 30 (Media); Morning Brew reached $13M revenue and 1M+ subscribers
- **2020** — Named AdAge 40 Under 40; Insider Inc. (Axel Springer) acquired majority stake for ~$75M; launched Founder's Journal podcast
- **2021** — Stepped down as Morning Brew CEO; Austin Rief became CEO; Alex became Executive Chairman
- **2022** — Launched Imposters podcast (63 episodes); co-hosted The Crazy Ones with Jesse Pujji and Sophia Amoruso; married
- **2023** — Co-founded Storyarb (B2B content agency); began building multi-company portfolio model
- **2024** — Co-founded Tenex (AI strategy); co-founded GrowthPair; announced first child; active keynote speaker (INBOUND 2024)
- **2025** — Launched Distro/youdistro (AI content platform); welcomed daughter; Storyarb hit mid-7-figures
- **2026** — Storyarb celebrates 2-year anniversary at mid-7-figures with 18-person team; continues building AI-native company portfolio

## Achievements

- Co-founded Morning Brew and grew it from 40 subscribers to 4+ million
- Sold majority stake of Morning Brew to Insider Inc. / Axel Springer for ~$75 million (2020)
- Named Forbes 30 Under 30 in Media (2019)
- Named AdAge 40 Under 40 (2020)
- Grew Storyarb from $0 to mid-7-figures revenue in under 2 years with 18-person team
- Hosted 63-episode Imposters podcast on mental health and resilience
- Built 730,000+ combined social media following as a creator
- Launched Distro, an AI content platform, with paying customers in its first week
- Appeared on NPR's How I Built This, Masters of Scale, and dozens of major business podcasts
- Angel investor in beehiiv, SoleSavy, EarlyBird, and other startups

## Latest updates

- **2026-03** — Storyarb celebrated 2-year anniversary at mid-7-figures revenue with 18-person team
- **2025-03** — Launched Distro (youdistro.com), an AI content platform/interviewer; shared live launch metrics publicly
- **2025** — Welcomed first child - a daughter - described as especially meaningful after experiencing a pregnancy loss
- **2024** — Co-founded Tenex (AI strategy) and GrowthPair (marketing talent); keynote speaker at INBOUND 2024
- **2023** — Co-founded Storyarb with executive ghostwriting focus; grew to $1.5M ARR in first 6 months

## Links

- Website: https://alexlieberman.com/
- LinkedIn: https://www.linkedin.com/in/alex-lieberman/
- Twitter/X: https://twitter.com/businessbarista
- YouTube: https://www.youtube.com/@ImpostersPod
- TikTok: https://www.tiktok.com/@businessbarista

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Profile page: https://yespress.io/alex-lieberman
Published by YesPress — https://yespress.io
Last updated: 2026-04-29