# Alex Kracov

> Alex Kracov is the co-founder and CEO of Dock, a revenue enablement software company. Previously Lattice’s third employee and first marketer, he became its VP of Marketing before leaving in 2021 to build Dock from a Webflow prototype he had created for the sales team. He writes about company building and marketing and hosts conversations with revenue leaders on Grow & Tell.

- **Role:** Co-founder & CEO at Dock
- **Organizations:** Dock, Lattice, Blue State Digital, Yelp
- **Education:** Tulane University
- **Known for:** Helped grow Lattice from seed stage to more than $50 million in annual recurring revenue during his tenure, according to the Pocus interview., Managed a team of 20 marketers at Lattice, as described in his November 2022 interview., Created the Webflow sales-workspace prototype that led to Dock.

## Career timeline

- **Before 2013** — Worked in sales as an SDR at Yelp; exact dates are not confirmed in the Pocus interview.
- **2013-2016** — Worked at Blue State Digital, progressing to Account Director and moving to California to manage work with Google.
- **2016** — Joined Lattice in July as its third employee and first marketing hire.
- **2018** — Ran Lattice outdoor advertising, including the Invest in your people, not crypto campaign, dated 2018 in his detailed billboard retrospective.
- **2021** — Left Lattice in April and co-founded Dock with Luc Chaissac and Victor, fellow early Lattice employees.
- **2023** — Announced $3.5 million raised from Craft Ventures on June 7, bringing Dock’s disclosed total funding to $6.5 million.
- **2026** — Relaunched Grow & Tell in February with interviews and conversations about building Dock.

## Achievements

- Helped grow Lattice from seed stage to more than $50 million in annual recurring revenue during his tenure, according to the Pocus interview.
- Managed a team of 20 marketers at Lattice, as described in his November 2022 interview.
- Created the Webflow sales-workspace prototype that led to Dock.
- Co-founded Dock and announced $6.5 million in total funding by June 2023.

## Latest updates

- **2026-02** — Relaunched Grow & Tell with Eric Doty and discussed Dock’s shift toward AI revenue enablement on February 4.
- **2026-05** — Discussed the transition away from founder-led sales with Joey Wright and Eric Doty on May 27; the episode reports more than tenfold growth in Dock’s average contract value.

## Links

- Website: https://www.kracov.co/
- LinkedIn: https://www.linkedin.com/in/alexkracov
- Twitter/X: https://twitter.com/kracov

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Profile page: https://yespress.io/alex-kracov
Published by YesPress — https://yespress.io
Last updated: 2026-10-14