# Alex Kerr

> Alex Kerr is the CEO and founder of Trajektory, a Chicago-based sponsorship analytics platform he started in 2020 to fix the broken, incomplete data that sports rights holders and brands relied on to value their partnerships. A former baseball player at Kenyon College and business intelligence leader at Monumental Sports & Entertainment, Kerr built Trajektory's first product in Tableau before turning it into an AI-driven platform that now tracks more than $180 billion in annual sponsorship value and works with roughly half of the major professional teams in North America. In May 2026 the company raised $8 million to expand its engineering, sales, and AI capabilities.

- **Role:** CEO & Founder at Trajektory
- **Organizations:** Trajektory, Northwestern University (adjunct), Georgetown University (adjunct)
- **Nationality:** American
- **Education:** BA in Economics, Kenyon College, MBA (Strategy, Decision Sciences, Marketing), Duke University - The Fuqua School of Business, CEU, Northwestern University Continuing Studies
- **Known for:** Founded and scaled Trajektory to track more than $180 billion in annual sponsorship value, Signed roughly half of all major professional teams in North America across the NFL, NBA, MLB, MLS, NWSL and WNBA, plus over two-thirds of the NHL, Raised approximately $15.5M total funding, including an $8M round in May 2026

## Career timeline

- **pre-2020** — Business Intelligence Leader at Monumental Sports & Entertainment, building the BI department across the Wizards, Capitals and Mystics
- **pre-2020** — Led a 40-person Marketing, Growth and Business Intelligence division at a Fortune 500 company with major sponsorship investments
- **2020** — Founded Trajektory; built the first MVP in Tableau and brought on Matt Powers as co-founder and engineer
- **2024** — Raised a $4M seed round led by Tech Operators, plus a $3.5M extension including WISE Ventures
- **2026-05** — Announced an $8M funding round to expand engineering, sales, customer success and AI capabilities

## Achievements

- Founded and scaled Trajektory to track more than $180 billion in annual sponsorship value
- Signed roughly half of all major professional teams in North America across the NFL, NBA, MLB, MLS, NWSL and WNBA, plus over two-thirds of the NHL
- Raised approximately $15.5M total funding, including an $8M round in May 2026
- Secured four term sheets for the seed round, described as almost unheard-of
- Recognized on Leaders in Sport's 'Leaders Under 40' list
- Built the business intelligence department at Monumental Sports & Entertainment

## Latest updates

- **2026-05** — Trajektory closed an $8 million funding round led by TechOperators with Mudita, Midwest Capital, Bridge and WISE Ventures, and hired Calista Corley as Chief Sales Officer.

## Links

- Website: https://trajektory.com
- LinkedIn: http://www.linkedin.com/in/alexckerr
- YouTube: https://www.youtube.com/watch?v=i9yN0XjZq2g
- Facebook: https://www.facebook.com/trajektory

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Profile page: https://yespress.io/alex-kerr
Published by YesPress — https://yespress.io
Last updated: 2026-07-16