# Alex Hayter

> Alex Hayter is the Chief Marketing Officer of Toronto independent game developer Torn Banner Studios, where he has spent more than a decade connecting marketing, community feedback, and product development. His career runs from playful low-budget campaigns and Toronto game-community organizing to the launches and live evolution of Chivalry 2 and No More Room in Hell 2.

- **Role:** Chief Marketing Officer at Torn Banner Studios
- **Organizations:** Torn Banner Studios, International Game Developers Association Toronto, Spongelab Interactive, Pop Sandbox, Blot Interactive, Level Up Showcase, The Cord, Radio Laurier, Experiential Learning International
- **Education:** York University
- **Known for:** Advanced from Senior Brand Manager to Brand Director and then Chief Marketing Officer during more than 11 years at Torn Banner Studios., Helped bring Chivalry 2 to market; Torn Banner reports that the game sold one million copies within two months of launch., Led or represented community-oriented marketing around a Chivalry 2 alpha program involving tens of thousands of active testers.

## Career timeline

- **2010** — Volunteered near Arusha, Tanzania, helping rural women establish trade for an arts-and-crafts business with local safari companies.
- **2012-2015** — Served as a volunteer community manager for the International Game Developers Association.
- **2013** — Handled PR and community management for Toronto's Level Up Showcase, promoting more than 50 student games from 12 institutions to more than 500 attendees.
- **2014** — Presented 'Weirded Out: Unconventional Ways to Get Game Publicity' at Gamercamp, arguing for playful, surprising game marketing.
- **2015** — Joined Torn Banner Studios as Senior Brand Manager.
- **2016** — Presented 'Collaboration, Not Competition' at the Game Developers Conference and wrote publicly about why Torn Banner was experimenting before making a Chivalry sequel.
- **2017** — Worked on Mirage: Arcane Warfare, whose commercial underperformance later became an openly discussed source of lessons for Torn Banner.
- **2021** — As Brand Director, represented Torn Banner through the launch of Chivalry 2, which the studio says sold one million copies in its first two months.
- **2023** — Marked eight years at Torn Banner and described his progression from Senior Brand Manager to Brand Director as a period of growth and leadership.
- **2024** — Helped communicate Torn Banner's acquisition of Lever Games and the Early Access launch of No More Room in Hell 2.
- **2026** — Promoted to Chief Marketing Officer at Torn Banner Studios after 11 years with the company.

## Achievements

- Advanced from Senior Brand Manager to Brand Director and then Chief Marketing Officer during more than 11 years at Torn Banner Studios.
- Helped bring Chivalry 2 to market; Torn Banner reports that the game sold one million copies within two months of launch.
- Led or represented community-oriented marketing around a Chivalry 2 alpha program involving tens of thousands of active testers.
- Presented a GDC 2016 session on cross-studio partnerships as a low-cost community-growth strategy.
- Promoted more than 50 student games from 12 institutions through the 2013 Level Up Showcase, which drew more than 500 attendees.
- Developed unconventional early-career campaigns including traveling arcade cabinets, convention scavenger hunts, and an interview conducted inside a social game.

## Latest updates

- **2026-08** — Announced his promotion to Chief Marketing Officer at Torn Banner Studios after 11 years at the company and said he was still learning every day.
- **2026-08** — Said he planned to attend Toronto's XP Game Summit.
- **2026-06** — Appeared as Torn Banner's brand director in Edge coverage of the studio's work on No More Room in Hell 2 and its early-access feedback process.
- **2025-04** — Torn Banner released Reanimation, described as the largest No More Room in Hell 2 content update since its Early Access launch.

## Links

- Website: https://tornbanner.com
- LinkedIn: https://www.linkedin.com/in/alexhayter
- Twitter/X: https://twitter.com/alexhayter

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Profile page: https://yespress.io/alex-hayter
Published by YesPress — https://yespress.io
Last updated: 2026-08-24