# Alex Garcia

> Alex Garcia is the Austin-based founder of Marketing Examined, a growth marketing newsletter he bootstrapped into a 7-figure media company with 200,000+ subscribers across 5 newsletters. A former CMO and agency founder, he built a social commerce agency that generated $100M in TikTok Shop attributable revenue in 18 months, co-founded the short-form video course Cut30, and hosts the Sweat Equity podcast. He's aiming to build a 9-figure media empire to rival Harvard Business Review.

- **Role:** Founder at Marketing Examined / House of Distribution
- **Organizations:** Marketing Examined, House of Distribution, Cut30, Sweat Equity Pod
- **Nationality:** American
- **Education:** Texas State University
- **Known for:** Grew Marketing Examined from 0 to 25,000+ subscribers in under 6 months, Scaled to 200,000+ subscribers across 5 newsletters in ~3 years, Hit $1 million ARR within months of monetizing Marketing Examined

## Career timeline

- **~2016-2019** — Founded and ran a performance-based ad/social media agency in Austin; worked with brands including ONNIT; shut it down after ~2.5 years
- **~2019-2020** — Served as CMO of The Kollective, a top gym in Austin, TX
- **July 2020** — Joined The Hustle as Marketing Manager on the growth team
- **November 2020** — Launched Marketing Examined as a side project while at The Hustle
- **2021** — Moved to Gumroad as Marketing Manager; grew Marketing Examined to 25,000+ subscribers in under 6 months
- **July 2022** — Left full-time employment to go all-in on Marketing Examined after The Hustle was acquired by HubSpot
- **2022-2023** — Scaled Marketing Examined to 200,000+ subscribers across 5 newsletters and hit $1M ARR
- **2023** — Built and sold a social commerce agency generating $100M in TikTok Shop attributable revenue in 18 months
- **2023** — Co-founded Cut30, a cohort-based short-form video course, and launched House of Distribution content studio
- **2023-present** — Co-hosting Sweat Equity Pod with Brian Blum; building toward 9-figure media company

## Achievements

- Grew Marketing Examined from 0 to 25,000+ subscribers in under 6 months
- Scaled to 200,000+ subscribers across 5 newsletters in ~3 years
- Hit $1 million ARR within months of monetizing Marketing Examined
- Earns $65,000-$90,000/month from sponsorships alone
- Built and sold a social commerce agency generating $100M in TikTok Shop attributable revenue in 18 months
- 194,000+ followers on X/Twitter
- Gained nearly 9,000 newsletter subscribers in under 2 months via '50 threads in 50 days' strategy
- A July 2023 YouTube interview with Pat Walls (Starter Story) garnered 80,000+ views

## Latest updates

- **2024-01** — Sweat Equity Pod growing as a co-hosted podcast with Brian Blum covering weekly marketing moves
- **2023-12** — House of Distribution content studio active, serving brands
- **2023-06** — Sold social commerce agency that hit $100M TikTok Shop revenue in 18 months
- **2023-01** — Co-founded Cut30 short-form video course

## Links

- Website: https://www.marketingexamined.com/
- LinkedIn: https://www.linkedin.com/in/alex-garcia-294119159/
- Twitter/X: https://x.com/alexgarcia_atx
- YouTube: https://www.youtube.com/channel/UC3c6jXLSMhDH6XlcoKXGryA
- Instagram: https://www.instagram.com/alexgarcia_atx/

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Profile page: https://yespress.io/alex-garcia
Published by YesPress — https://yespress.io
Last updated: 2026-04-28