# Alex Cattoni

> Alex Cattoni is a Vancouver-based copywriter, marketer and founder of Copy Posse. After a 2008 Mindvalley internship in Kuala Lumpur and years as a freelance consultant and copywriter, she built a global teaching community around empathetic marketing and a public voice that is distinctly her own.

- **Role:** Founder and CEO of Copy Posse
- **Organizations:** Copy Posse, Cattoni Creative Inc., Mindvalley
- **Nationality:** Canadian
- **Education:** WU (Vienna University of Economics and Business)
- **Known for:** Founded Copy Posse, which she describes as a global community of more than 500,000 across programs and social channels., Received DigitalMarketer’s 2022 Marketer of the Year recognition., Named a 2023 Women of Inspiration Game Changer Award winner by Universal Womens Network.

## Career timeline

- **2008** — Sold her car and moved from Canada to Kuala Lumpur for a customer-support internship at Mindvalley.
- **2011** — Left Mindvalley after becoming creative director and started a freelance marketing consultancy.
- **2012-2013** — Began writing copy for consulting clients, later focusing on freelance copywriting.
- **2019** — Started her YouTube channel to teach modern copywriting and marketing.
- **2020** — Founded Copy Posse, the training community built around empathetic marketing.
- **2021** — Launched REIGN, a virtual mastermind for experienced marketers and business owners.
- **2022** — Received DigitalMarketer’s Marketer of the Year recognition.
- **2023** — Named a Women of Inspiration Game Changer Award winner by Universal Womens Network.
- **2024** — Hosted the first Posse Fest LIVE in Vancouver.
- **2026** — Relaunched her personal website and began emphasizing her own brand, Substack writing, speaking and strategy work.

## Achievements

- Founded Copy Posse, which she describes as a global community of more than 500,000 across programs and social channels.
- Received DigitalMarketer’s 2022 Marketer of the Year recognition.
- Named a 2023 Women of Inspiration Game Changer Award winner by Universal Womens Network.
- Built a YouTube channel with more than 425,000 subscribers by September 2026, according to her LinkedIn posts.
- Hosted the first Posse Fest LIVE in Vancouver in 2024.

## Latest updates

- **2026-09** — Said she was relaunching AlexCattoni.com, writing on Substack, doing more keynotes and taking select high-level strategy sessions.
- **2026-09** — Published LinkedIn articles on marketing trends, copywriting psychology and client acquisition.
- **2026-08** — Published a 2026 copywriting roadmap on her YouTube and LinkedIn channels.

## Links

- Website: https://alexcattoni.com/
- LinkedIn: https://www.linkedin.com/in/alexcattoni/
- Twitter/X: https://x.com/AlexCattoni
- YouTube: https://www.youtube.com/@AlexCattoni
- Instagram: https://www.instagram.com/alexcattoni/

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Profile page: https://yespress.io/alex-cattoni
Published by YesPress — https://yespress.io
Last updated: 2026-09-29