# Alex Bilmes

> Alex Bilmes is the San Francisco-based co-founder and CEO of Endgame, an enterprise software company that has evolved from product-led sales tooling into an AI revenue-intelligence platform. A designer by background and a repeat founder, Bilmes was Cloudability's first employee, co-founded the data-visualization startup Reflect, led it through its acquisition by Puppet, and now argues that useful AI for sales depends less on generating more output than on giving people and agents a shared, accurate understanding of customers.

- **Role:** Co-founder and CEO at Endgame
- **Organizations:** Endgame, Reflect Technologies, Puppet, Cloudability, Lucid Labs, Bilmes Media, Techstars Seattle
- **Education:** Accelerator program, Techstars Seattle
- **Known for:** Was the first employee at Cloudability and led design work there., Co-founded Reflect, raised a $2.5 million seed round, and led the company through its 2018 acquisition by Puppet., Co-founded Endgame and raised a reported $47.5 million in funding according to the company's current website.

## Career timeline

- **2007-2011** — Owned Bilmes Media.
- **2011-2014** — Joined Cloudability as its first employee and led design work.
- **2014-2015** — Worked as a partner at Lucid Labs.
- **2015-2018** — Co-founded and served as CEO of Reflect Technologies, a data-visualization platform.
- **2016** — Participated in Techstars Seattle with Reflect and announced a $2.5 million seed round.
- **2018** — Reflect was acquired by Puppet; Bilmes later served as Puppet's VP of Growth.
- **2021** — Co-founded Endgame and publicly launched it as a product-led sales platform after raising more than $17 million.
- **2022** — Announced Endgame's $30 million Series B.
- **2024** — Launched Endgame 2.0 after rebuilding the company around AI-assisted enterprise selling.
- **2025** — Expanded Endgame with account-level question answering and introduced its revenue-superintelligence positioning.
- **2026** — Published behavioral research based on more than 31,000 AI interactions and discussed revenue per employee and agent sprawl on the Revenue Builders podcast.

## Achievements

- Was the first employee at Cloudability and led design work there.
- Co-founded Reflect, raised a $2.5 million seed round, and led the company through its 2018 acquisition by Puppet.
- Co-founded Endgame and raised a reported $47.5 million in funding according to the company's current website.
- Helped popularize the product-led sales framing through Endgame's original product and public writing.
- Led Endgame through a substantial rebuild from product-led sales software to an AI-native revenue-intelligence platform.

## Latest updates

- **2026-05** — Appeared on the Revenue Builders podcast to discuss AI workflows, agent sprawl, organizational design and revenue per employee.
- **2026-04** — Published an Endgame essay arguing that proliferating disconnected AI agents creates an organizational context problem.
- **2026-03** — Endgame released research based on more than 31,000 AI interactions across enterprise go-to-market teams.
- **2025-10** — Announced Endgame's revenue-superintelligence positioning and a product architecture centered on shared organizational context.
- **2025-06** — Announced account-level 'Ask anything' functionality in Endgame.

## Links

- Website: https://www.endgame.io
- LinkedIn: https://www.linkedin.com/in/bilmes

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Profile page: https://yespress.io/alex-bilmes
Published by YesPress — https://yespress.io
Last updated: 2026-08-17