# Alessandro Sordi

> Alessandro Sordi is the Florence-based co-founder and CEO of Nana Bianca, the startup studio he established in 2012 with Paolo Barberis and Jacopo Marello. An architecture graduate and Dada co-founder, he has worked across internet services, digital advertising, public markets and early-stage company building. His public work connects startup support with a broader ambition for Florence as a place for technical and creative employment.

- **Role:** Co-founder and CEO at Nana Bianca
- **Organizations:** Nana Bianca, Dada, Register.it, Audiweb, Fedoweb, Digital Innovation Hub Toscana, Confindustria Firenze, Instal, Hoopygang, UP
- **From:** Florence, Italy
- **Education:** Architecture, graduated with honours, University of Florence, Technische Universität Darmstadt
- **Known for:** Co-founded Dada and participated in its development into an internationally active listed internet company., Former president of Register.it., Co-founded Nana Bianca in Florence in 2012.

## Career timeline

- **1992** — Graduated with honours in architecture after studies in Florence and Darmstadt.
- **1995** — Co-founded Dada; its internet business launched in January 1995.
- **2000** — Dada listed on the Italian stock exchange.
- **2011** — Left Dada.
- **2012** — Co-founded Nana Bianca with Paolo Barberis and Jacopo Marello.
- **2017** — Hubble began through the collaboration of Nana Bianca, Fondazione CR Firenze and Fondazione per la Ricerca e l’Innovazione.
- **2026** — Continues as Nana Bianca co-founder and CEO as Hubble reaches its tenth edition.

## Achievements

- Co-founded Dada and participated in its development into an internationally active listed internet company.
- Former president of Register.it.
- Co-founded Nana Bianca in Florence in 2012.
- Entrepreneurial awards listed in his public biographies include Florence’s Fiorino d’Oro and Torrino d’Oro, the Regione Toscana Gonfalone d’Argento and Il Sole 24 Ore’s WWW award.

## Latest updates

- **2026-07** — Argued in a public interview that Italy should focus on applying existing AI models to its industrial sectors, rather than attempting to recreate leading foundation models.
- **2026-06** — Nana Bianca announced six teams for Hubble’s tenth edition, including Pluma, E:DEN and RankWit AI.

## Links

- Website: https://www.nanabianca.it/
- LinkedIn: https://www.linkedin.com/in/sordialessandro/

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Profile page: https://yespress.io/alessandro-sordi
Published by YesPress — https://yespress.io
Last updated: 2026-10-22