# Alen

> Alen is an Austin, Texas maker of customizable True HEPA air purifiers for homes, schools, and workplaces. Since 2005 it has sold H13 medical-grade filtration wrapped in furniture-style designer panels, backed by an unusual lifetime 'Forever Guarantee' that stays valid as long as you keep replacing the filter. The company sells direct through its own store and Amazon, runs a growing B2B arm for offices and healthcare, and counts more than two million customers.

- **Founded:** 2005
- **Headquarters:** Austin, Texas, United States
- **Founders:** Warburg Lee (Founder & CEO (also Founder & Chairman, Pure Air Holdings Group))
- **Team size:** ~50-88 employees (sources vary; ~88 in directory data)
- **Products:** BreatheSmart 75i, BreatheSmart 45i, BreatheSmart 35i, BreatheSmart 25i, BreatheSmart FLEX / FIT50 / Classic
- **Notable:** Reached 2 million+ customers and 27,000+ five-star reviews over 20 years (2005-2025), Asthma & Allergy Friendly Certification (AAFA) for BreatheSmart 35i, 45i and 75i, ENERGY STAR, CARB, EPA ozone-free, Intertek ETL, Quiet Mark and SleepScore Labs recognition

## Products & services

- **BreatheSmart 75i** — Flagship smart air purifier with H13 True HEPA, airID air-quality sensor, app control and auto mode; covers large rooms up to roughly 1,300 sq ft with customizable designer front panels.
- **BreatheSmart 45i** — Mid-size smart purifier for medium-to-large rooms; interchangeable filters (Pure, Allergen, Pet/Odor, Smoke, VOC) and designer panel options.
- **BreatheSmart 35i** — Smart purifier for medium rooms with airID sensing and app control; Asthma & Allergy Friendly certified.
- **BreatheSmart 25i** — Compact, affordable smart purifier for bedrooms and small rooms - the newest addition to the 'i' smart line.
- **BreatheSmart FLEX / FIT50 / Classic** — Value and high-capacity purifiers with H13 True HEPA; Classic covers up to ~1,100 sq ft and is the brand's most-awarded model.
- **Forever Guarantee (lifetime warranty)** — The industry's only lifetime warranty on the machine, kept active through an ongoing filter-replacement subscription; also framed as a sustainability commitment to reduce landfill waste.
- **Alen for Business** — B2B arm offering medical-grade HEPA purifiers, high-capacity HVAC filters, airID sensors and the Pure Air Inside monitoring platform for offices, schools, healthcare and shared spaces.

## Achievements

- Reached 2 million+ customers and 27,000+ five-star reviews over 20 years (2005-2025)
- Asthma & Allergy Friendly Certification (AAFA) for BreatheSmart 35i, 45i and 75i
- ENERGY STAR, CARB, EPA ozone-free, Intertek ETL, Quiet Mark and SleepScore Labs recognition
- 2026 Mom's Choice Award seal and Scary Mommy Readers' Choice winner
- Austin Business Journal Best Places to Work (2024)
- Introduced the industry's only lifetime warranty on air purifiers

## Latest updates

- **2026-03** — BreatheSmart lineup earns 2026 Mom's Choice Award and Scary Mommy Readers' Choice win.
- **2025-11** — Launched the BreatheSmart 25i - a compact, affordable smart purifier for small rooms.
- **2025-08** — Celebrated 20 years and announced fifth-generation air-purification systems.
- **2024-10** — Launched the BreatheSmart 35i smart purifier.

## Links

- Website: https://alen.com
- LinkedIn: https://www.linkedin.com/company/alenairpurifiers
- YouTube: https://www.youtube.com/c/alenairpurifiers
- Instagram: https://www.instagram.com/alenairpurifiers/
- Facebook: https://www.facebook.com/AlenAirPurifiers/
- TikTok: https://www.tiktok.com/@alenairpurifiers

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Profile page: https://yespress.io/alen
Published by YesPress — https://yespress.io
Last updated: 2026-08-20