# Alejandro Planas

> Alejandro Planas is the Miami-based CEO and co-founder of Escala 24x7, an electronic engineer who turned a slow server-procurement problem at Locatel into a regional cloud-services company. Founded in 2012, Escala grew from an early bet on Amazon Web Services into an AWS Premier Partner serving organizations across Latin America; in 2025, Stefanini acquired a 60% stake, giving Planas's company a larger platform while preserving its specialist focus.

- **Role:** CEO and Co-founder at Escala 24x7
- **Organizations:** Escala 24x7, Stefanini Group, Locatel Venezuela, Motorola Solutions, HBO Latin America
- **Education:** Electronic Engineering, Universidad Simón Bolívar, Master's in Finance, IESA
- **Known for:** Built Escala 24x7 from a 2012 startup into an AWS-focused services company operating across Latin America., Led a company reported in 2025 to have completed more than 1,500 cloud implementations and served clients in more than 18 countries., Negotiated the strategic combination in which Stefanini Group acquired 60% of Escala 24x7.

## Career timeline

- **1993** — Began his technology career as a project engineer at HBO Latin America.
- **1995** — Joined Motorola Solutions as a senior field engineer.
- **1999** — Became a Locatel Venezuela franchise owner and operating director.
- **2006** — Became Locatel Venezuela's IT director and a member of its board.
- **2008** — Encountered AWS while looking for a faster alternative to physical server procurement at Locatel.
- **2012** — Co-founded Escala 24x7 to accelerate AWS adoption across Latin America.
- **2023** — Presented on modernizing core banking systems with AWS at AWS Cloud Experience San José.
- **2024** — Led Escala 24x7's cloud-adoption presentation at the opening of its Monterrey office.
- **2025** — Continued as CEO after Stefanini Group acquired a 60% stake in Escala 24x7.
- **2026** — Shared Escala 24x7's recognition as AWS Consulting Partner of the Year for NOLA.

## Achievements

- Built Escala 24x7 from a 2012 startup into an AWS-focused services company operating across Latin America.
- Led a company reported in 2025 to have completed more than 1,500 cloud implementations and served clients in more than 18 countries.
- Negotiated the strategic combination in which Stefanini Group acquired 60% of Escala 24x7.
- Helped secure a strategic collaboration agreement between Escala 24x7 and AWS focused on cloud and generative AI adoption in Latin America.
- Earned AWS Certified Solutions Architect - Associate, AWS Certified SysOps Administrator - Associate, and FinOps Certified Practitioner credentials.
- Led Escala 24x7 as it was recognized as AWS Consulting Partner of the Year for NOLA in 2026.

## Latest updates

- **2026-07** — Shared Escala 24x7's recognition as AWS Consulting Partner of the Year for NOLA.
- **2026-03** — Participated in Next Gen Caracas 2026 discussions about AI, cloud transformation, resilience, and execution.
- **2026-03** — Marked Escala 24x7's new visual identity and deeper integration with Stefanini while remaining CEO.
- **2025-09** — Was announced as a speaker on investing, building technology, and applying generative AI at Volcano Innovation Summit 2025.
- **2025-07** — Discussed Escala 24x7's origin, growth, and Stefanini transaction in an Entrepreneur profile.

## Links

- Website: https://escala24x7.com
- LinkedIn: https://www.linkedin.com/in/alejandro-planas-b32a9a43

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Profile page: https://yespress.io/alejandro-planas
Published by YesPress — https://yespress.io
Last updated: 2026-08-27