# Alejandro Casas

> Alejandro Casas Caro is the Colombian co-founder and CEO of Simetrik, a financial-control and reconciliation software company. A software developer and former Mesfix CTO, he built Ropeo with Santiago Gómez, entered Y Combinator’s Winter 2018 batch, and pivoted into financial software. His work now spans enterprise reconciliation, international expansion, and auditable financial-control agents.

- **Role:** Co-founder & CEO at Simetrik
- **Organizations:** Simetrik, Ropeo, Mesfix, Inclava Labs, Endeavor
- **Nationality:** Colombian
- **Education:** Studies in Systems and Computer Engineering; completion disputed by public accounts, Universidad de los Andes, Computer science studies, RMIT University, Master’s in Interactive Apps Design, IED Barcelona
- **Known for:** Built Simetrik following a pivot from Ropeo., Participated in Y Combinator Winter 2018., Selected as an Endeavor Entrepreneur in December 2023.

## Career timeline

- **2011** — Founded Inclava Labs, according to Simetrik’s founder biography.
- **2013** — SportsAround, an Inclava Labs project, was selected among five startups to represent Colombia in Silicon Valley, according to Simetrik.
- **2014** — Studied interactive apps design in Barcelona and worked as CTO at Mesfix.
- **2015** — Met future co-founder Santiago Gómez through Endeavor.
- **2016** — Launched Ropeo, a clothing-commerce and logistics business.
- **2018** — Ropeo joined Y Combinator’s Winter 2018 batch; Casas and Gómez subsequently moved toward financial software.
- **2019** — Worked with Rappi on financial reconciliation, a formative project for Simetrik.
- **2022** — Simetrik announced Series A financing of $24 million, comprising $20 million equity and $4 million debt.
- **2023** — Casas and Gómez became Endeavor Entrepreneurs.
- **2024** — Simetrik announced a $55 million Series B led by Goldman Sachs.
- **2025** — A $30 million extension brought Simetrik’s Series B to $85 million.
- **2026** — Simetrik launched Simetrik Agent and announced selection for Mastercard’s agentic-commerce Start Path cohort.

## Achievements

- Built Simetrik following a pivot from Ropeo.
- Participated in Y Combinator Winter 2018.
- Selected as an Endeavor Entrepreneur in December 2023.
- Led Simetrik’s 2024 Series B fundraising process, as stated in his founder essay.
- Co-led a company reporting more than 180 customers, presence across 50+ countries, and 2.5 billion daily records in September 2026.

## Latest updates

- **2026-09** — Simetrik announced selection for Mastercard Start Path’s inaugural Agentic Commerce and Services cohort.
- **2026-08** — Simetrik launched Simetrik Agent, alongside MCP connectivity and a CLI.
- **2026-05** — Simetrik announced availability on AWS Marketplace.
- **2026-02** — Appeared on Coja Oficio to discuss building a global company from Colombia.
- **2026-01** — Appeared on Máximo Desempeño to discuss entrepreneurship and execution.
- **2025-06** — Simetrik announced $30 million of additional financing, bringing its Series B to $85 million.

## Links

- Website: https://simetrik.com/
- LinkedIn: https://www.linkedin.com/in/alejandrocasas

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Profile page: https://yespress.io/alejandro-casas
Published by YesPress — https://yespress.io
Last updated: 2026-10-11