# Alejandro Casas Caro

> Alejandro Casas Caro is the co-founder and CEO of Simetrik, a Y Combinator-backed AI-powered financial reconciliation platform that processes over 1 billion records daily for 100+ companies across 40+ countries. A technical founder who studied UX design in Barcelona, he pivoted from a failed fashion e-commerce startup to building what has become a $116M+ funded enterprise infrastructure company backed by Goldman Sachs, Tiger Global, and Mercado Libre Fund.

- **Role:** Co-Founder & CEO at Simetrik
- **Organizations:** Simetrik, Y Combinator (W18), Ropeo, Mesfix, Inclava Labs, Endeavor Colombia
- **From:** Colombia
- **Nationality:** Colombian
- **Education:** Master's in User Experience (UX), IED Barcelona (Istituto Europeo di Design), Master's in Interactive Apps Design, Istituto Europeo di Design (IED) Barcelona
- **Known for:** Built Simetrik to $52.5M ARR with 350+ employees and operations in 35+ countries, Raised over $116M in total funding including a $85M Series B backed by Goldman Sachs, Scaled Simetrik to process 1+ billion financial records daily

## Career timeline

- **early career** — Worked as a software developer
- **unknown** — Co-founded Inclava Labs
- **unknown** — Joined Mesfix as CTO - Colombian fintech focused on crowdfactoring (approx. 2.5 years)
- **2018** — Co-founded Ropeo, an on-demand fashion delivery startup for Latin America
- **2018** — Ropeo accepted into Y Combinator Winter 2018 (YC W18) cohort
- **2018** — Grew Ropeo from $5K/month to $30K/month during YC; Demo Day attracted no investor interest
- **2019** — Pivoted from Ropeo to found Simetrik with co-founder Santiago Gomez
- **2019** — Completed 3-month pilot with Rappi, mapping 250+ data points; Rappi founders invested $2M pre-seed
- **2022 (March)** — Raised $20M Series A at $100M+ valuation led by FinTech Collective; investors include Tiger Global, Moore Strategic Ventures, Cometa, Monashees
- **2022** — Simetrik growing 20% month-over-month; ~$10M ARR
- **2023** — Named in StartupBeat's 15 Fintech Founders To Watch
- **2023** — Simetrik joins Endeavor Colombia network
- **2024 (February)** — Raised $55M Series B led by Goldman Sachs Asset Management; investors include Mercado Libre Fund, Falabella Ventures, Endeavor Catalyst
- **2024** — Simetrik reaches $52.5M annual revenue with 350-person team, processing 1B+ records daily in 35+ countries
- **2025 (June)** — Raised additional $30M Series B extension led by Goldman Sachs Alternatives Growth Equity; total funding exceeds $116M

## Achievements

- Built Simetrik to $52.5M ARR with 350+ employees and operations in 35+ countries
- Raised over $116M in total funding including a $85M Series B backed by Goldman Sachs
- Scaled Simetrik to process 1+ billion financial records daily
- Closed deals with Rappi, Nubank, Mercado Libre, and PayU as early customers
- Y Combinator Winter 2018 alumni (Ropeo)
- Named in StartupBeat's 15 Fintech Founders To Watch (2023)
- Simetrik ranked among top Colombian startups by investment (2025, KPMG)
- Built no-code AI reconciliation platform now used in 40+ countries
- Secured Rappi founders' $2M pre-seed investment after a 3-month pilot mapping 250+ data points
- Grew Simetrik to serve 100+ enterprise customers across financial services, e-commerce, and retail

## Latest updates

- **2025-06** — Simetrik raised $30M Series B extension led by Goldman Sachs Alternatives Growth Equity, bringing total Series B to $85M and total funding to $116M+
- **2024-02** — Raised $55M Series B led by Goldman Sachs Asset Management with participation from Mercado Libre Fund and Falabella Ventures
- **2024** — Simetrik reached $52.5M annual revenue with 350+ employees processing 1B+ records daily across 35+ countries

## Links

- Website: https://simetrik.com
- LinkedIn: https://www.linkedin.com/in/alejandrocasas/
- Facebook: https://facebook.com/simetrikconciliacion/

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Profile page: https://yespress.io/alejandro-caro
Published by YesPress — https://yespress.io
Last updated: 2026-05-27