# Alec Johnson

> Alec Johnson is the London-based co-founder and Group CEO of TLC Worldwide. He joined founder Nick True a few years after TLC began in 1991 and helped expand its experience-based rewards business internationally. He continued as Group CEO following bd-capital’s February 2024 investment, with a focus on geographic growth, COSMOS technology and people development.

- **Role:** Co-founder and Group CEO at TLC Worldwide
- **Organizations:** TLC Worldwide
- **Education:** University of Glamorgan
- **Known for:** Helped expand TLC from its early years into an international rewards marketing business., Continued leading TLC following the February 2024 bd-capital investment., Reported 400 programme launches and wider COSMOS deployment in TLC’s 2025 year-end update.

## Career timeline

- **A few years after 1991** — Joined TLC founder Nick True; subsequently helped expand the rewards marketing business internationally.
- **2019** — As founding partner, welcomed Preneshen Munian’s promotion to CEO of the African business.
- **2021** — Led TLC at its thirtieth anniversary, when the company reported 14 offices and 300 team members.
- **2023** — Led TLC as it introduced COSMOS in Africa and delivered a leadership playbook session to teams.
- **2024** — Continued as Group CEO following bd-capital’s investment.
- **2025** — Presented growth plans at bd-capital’s investor AGM; announced North American leadership appointments; reported 400 programme launches and 408 team members at year-end.
- **2026** — Shared a Lisbon leadership retreat focused on growth strategy with bd-capital.

## Achievements

- Helped expand TLC from its early years into an international rewards marketing business.
- Continued leading TLC following the February 2024 bd-capital investment.
- Reported 400 programme launches and wider COSMOS deployment in TLC’s 2025 year-end update.

## Latest updates

- **2026-06** — From the Tribeca North American office, described the US operation as the group’s fastest-growing business through the first half.
- **2026-04** — Described a 48-hour first-quarter review of TLC’s regions, including difficult discussions and confidence in first-half targets.
- **2026-01** — Shared the Lisbon leadership retreat with bd-capital, highlighting focused face-to-face work on growth strategy.
- **2025-12** — Reported delivering the 2025 business plan, a team of 408, 400 programme launches and COSMOS deployment across continents and six programme mechanics.
- **2025-12** — Announced Jay Cary as North American CEO, Georgia Graham-Leigh as COO and Paul De Bonis as CCO.

## Links

- Website: https://www.tlcworldwide.com/
- LinkedIn: https://www.linkedin.com/in/alec-johnson-4976b924

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Profile page: https://yespress.io/alec-johnson
Published by YesPress — https://yespress.io
Last updated: 2026-10-21