# Alasdair McLean-Foreman

> Alasdair McLean-Foreman is the founder and CEO of Teikametrics, a Boston-based AI platform that helps Amazon and Walmart sellers optimize advertising and pricing across more than $10 billion in marketplace transactions. A former Great Britain 800m runner and Harvard track captain, he started selling sporting goods from his dorm room in 2001, became one of Amazon's first third-party retailers in 2003, exited a fitness startup to News Corp, and has raised roughly $65 million for Teikametrics from investors including Intel Capital, Jump Capital, Centana Growth Partners and SoftBank's Lydia Jett.

- **Role:** Founder & CEO at Teikametrics
- **Organizations:** Teikametrics, Traineo, HDO Sport
- **From:** Southwest London, United Kingdom
- **Nationality:** British
- **Education:** B.A. in Economics, Harvard University
- **Known for:** Built Teikametrics into an AI platform managing more than $10 billion in Amazon and Walmart transaction volume, Raised roughly $65 million in venture funding for Teikametrics, One of Amazon's first third-party retailers in sporting goods (2003)

## Career timeline

- **2001** — Founded an e-commerce company (HDO Sport) selling high-end sporting goods from his Harvard dorm room
- **2003** — Became one of Amazon's first third-party retailers in the sporting goods category; earned First-Team All-Ivy honors in cross country with a silver at the Heptagonal Championships
- **post-2003** — Founded Traineo, an online weight-loss and fitness training platform; exited to News Corporation, with technology white-labeled for The Times of London
- **2015** — Founded Teikametrics in Boston, building AI-driven optimization software for marketplace sellers
- **2021** — Raised $40M Series B led by Intel Capital, with GoDaddy, Centana Growth Partners, Lydia Jett, Jump Capital and Granite Point Capital

## Achievements

- Built Teikametrics into an AI platform managing more than $10 billion in Amazon and Walmart transaction volume
- Raised roughly $65 million in venture funding for Teikametrics
- One of Amazon's first third-party retailers in sporting goods (2003)
- Successful exit of Traineo to News Corporation
- First-Team All-Ivy in cross country; silver at the Ivy League Heptagonal Championships (24:44.5 over 8000m)
- Competed for Great Britain and England national track teams; 800m PB of 1:49.79 and 1500m of 3:47.53
- Harvard Track and Field team captain

## Latest updates

- **2021-07** — Teikametrics closed a $40M Series B led by Intel Capital to expand its Flywheel 2.0 optimization platform.

## Links

- Website: https://teikametrics.com
- LinkedIn: https://www.linkedin.com/in/alasdairmcleanforeman/
- Twitter/X: https://twitter.com/teikametrics
- YouTube: https://www.youtube.com/watch?v=Xpb8LwgzWow
- Instagram: https://www.instagram.com/alasdairmcleanforeman/
- Facebook: https://facebook.com/Teikametrics

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Profile page: https://yespress.io/alasdair-mclean-foreman
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Last updated: 2026-06-04