# AJ Asver

> AJ Asver is the founder and CEO of Parcha, the San Francisco startup behind Grep, an AI 'expert engine' for serious business research and due diligence. A four-time founder, Oxford computer scientist and former DJ, he sold his first company to Google at 25, then built fintech products at Coinbase and Brex before spending six months teaching himself modern AI and launching Parcha in 2023 with a $5M seed round. Parcha cut its teeth automating compliance for fintechs like Airwallex and Flutterwave, then pivoted into Grep, pitched as 'the MacBook Pro of AI - a place where serious work gets done.'

- **Role:** Founder & CEO at Parcha (Grep)
- **Organizations:** Parcha, Grep, Brex, Coinbase, Google, Kado LLC, Scoopler / JustSpotted, AJX
- **Nationality:** British
- **Education:** MA, Computer Science, University of Oxford, A-levels in Physics, Math, Computing, Farnborough Sixth Form College
- **Known for:** Four-time founder, Sold first startup (Scoopler/JustSpotted) to Google via acqui-hire in 2011, Built and shipped products at Google, Coinbase and Brex

## Career timeline

- **2008** — Co-founds Scoopler, a real-time search engine, backed by Y Combinator and angels including Ron Conway
- **2011** — Scoopler/JustSpotted team acqui-hired by Google to work on Google+
- **2011-2015** — Product Manager at Google: Google Photos, then hardware PM for Nexus / Android
- **2015-2017** — Music Producer / DJ as AJX
- **2016-2019** — Co-founds Kado LLC
- **2017-2020** — Product roles at Coinbase: Consumer, Payments Risk, Data & Payments Risk Lead
- **2020-2021** — Director of Product, Platform at Brex
- **2023** — Founds Parcha with Miguel Rios-Berrios; raises $5M seed led by Kindred Ventures and Initialized
- **2025** — Launches Grep, an AI expert engine for business due diligence, built on Anthropic's Claude Agent SDK

## Achievements

- Four-time founder
- Sold first startup (Scoopler/JustSpotted) to Google via acqui-hire in 2011
- Built and shipped products at Google, Coinbase and Brex
- Raised $5M seed for Parcha in 2023
- Scaled AI compliance agents for fintechs including Airwallex, Flutterwave, Pipe and IG.com
- Launched Grep, adopted by hundreds of users across Fortune 500 and major institutions within two weeks

## Latest updates

- **2025-12** — Launched Grep as a research preview for business due diligence; hundreds of users in the first two weeks
- **2025-07** — Introduced Parcha's Agent Hub for compliance automation

## Links

- Website: https://parcha.ai
- LinkedIn: https://www.linkedin.com/in/ajasver
- Twitter/X: https://twitter.com/ajasver

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Profile page: https://yespress.io/aj-asver
Published by YesPress — https://yespress.io
Last updated: 2026-06-25