# AITASTIC

> AITASTIC is a privately held, AI-driven media and business intelligence company founded in 2021 by industry veterans Bernd Hitzemann, Rainer Mathes, and Holger Oftring. Its Lasswell AI system, nicknamed Harry, structures news, social, owned, and paid media across text, images, and audiovisual formats, while its consultants turn that material into measurement programs, dashboards, briefings, and decision support for large enterprises.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Bernd Hitzemann (Co-founder and CEO), Dr. Rainer Mathes (Co-founder and Chairman), Holger Oftring (Co-founder and technology leader)
- **Products:** Lasswell AI (Harry), AITASTIC App, Content Analysis and Measurement, Media Updates and News Briefings, Consumer and Communication Consulting
- **Notable:** Expanded from its 2021 founding to a reported 75+ professionals across at least six international locations; LinkedIn lists 51-200 employees and 107 profiles., Its work contributed to Deutsche Telekom's COM Morning Briefing, which received a Deutscher PR-Preis in 2026., Supported Volkswagen's real-time measurement of media response and audience perception around the ID. Polo naming strategy at IAA 2025.

## Products & services

- **Lasswell AI (Harry)** — A proprietary analysis system combining natural-language processing and knowledge-graph technology to structure paid, earned, shared, owned, and traditional media in text, image, and audiovisual formats across more than 50 languages and 70 markets.
- **AITASTIC App** — A customizable collaboration, monitoring, editorial, and distribution portal with role-based access and AI-assisted news selection.
- **Content Analysis and Measurement** — Custom programs covering topic detection, clustering, key-message transfer, share of voice, sentiment, salience, semantic matching, ROI analysis, and agenda setting.
- **Media Updates and News Briefings** — Daily or weekly curated briefings that summarize and evaluate developments for executives, communicators, spokespeople, and employees.
- **Consumer and Communication Consulting** — Analyst-led interpretation and strategic advice built on AITASTIC's structured media data and client-specific objectives.

## Achievements

- Expanded from its 2021 founding to a reported 75+ professionals across at least six international locations; LinkedIn lists 51-200 employees and 107 profiles.
- Its work contributed to Deutsche Telekom's COM Morning Briefing, which received a Deutscher PR-Preis in 2026.
- Supported Volkswagen's real-time measurement of media response and audience perception around the ID. Polo naming strategy at IAA 2025.
- Signed a long-term, multi-million-euro licensing agreement with PMG in September 2026, according to AITASTIC's announcement.
- Serves as an insights partner to the World Car Awards and presented automotive trend studies at the New York International Auto Show.

## Latest updates

- **2026-09** — Announced a long-term, multi-million-euro PMG licensing agreement for AI use of licensed journalistic content.
- **2026-09** — Presented with Porsche at Berlin's Communication Congress on the 3P measurement model: Position, Performance, and Perspective.
- **2026-06** — The Deutsche Telekom COM Morning Briefing supported by AITASTIC received a Deutscher PR-Preis.
- **2026-04** — Presented initial World Car Trends 2026 findings at the New York International Auto Show, highlighting affordability, efficiency, quality, and safety.
- **2025-09** — AITASTIC media analysis and Civey polling helped Volkswagen assess the ID. Polo naming strategy during IAA in real time.
- **2024-06** — Announced US Insight Centers in Ann Arbor and Austin, adding consulting and product leadership in the Americas.

## Links

- Website: https://aitastic.com
- LinkedIn: https://www.linkedin.com/company/aitastic/

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Profile page: https://yespress.io/aitastic
Published by YesPress — https://yespress.io
Last updated: 2026-09-24