# Aisle

> Aisle is a New York-based retail marketing platform that turns any marketing channel into a trackable in-store purchase. Brands run cashback and incentive campaigns that reach shoppers over text; consumers snap a photo of their receipt and get paid back via Venmo within minutes. Along the way, Aisle captures the first-party customer data and offline attribution that consumer-goods brands have historically been blind to. Over 600 brands and 450,000+ shoppers use it.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Chris Tiffin (Co-Founder & CEO), Bridget Stanton (Co-Founder & COO)
- **Team size:** ~33 employees
- **Products:** Cashback Incentives over SMS, Omnichannel Attribution, First-Party Data Capture, SMS Automations & Survey Builder, Custom Landing Pages & Geo-Targeting
- **Notable:** Paid out over $9.5M in cashback to more than 1.5M shoppers since 2023, Grew to 600+ brand customers and 450,000+ active shoppers, Raised a Series A round led by Rose Street Capital (Feb 2024)

## Products & services

- **Cashback Incentives over SMS** — Brands run cashback and rebate offers delivered entirely through text. Shoppers buy in-store, snap their receipt, and get paid back via Venmo within minutes.
- **Omnichannel Attribution** — Links offline, in-store purchases back to the marketing channel that drove them, with customer-level reporting and real-time sales data.
- **First-Party Data Capture** — Collects name, email, phone, and receipt-level purchase data, turning a single retail purchase into an owned customer record.
- **SMS Automations & Survey Builder** — Two-way messaging, custom flows, surveys, and UGC collection to engage shoppers after the first purchase.
- **Custom Landing Pages & Geo-Targeting** — Branded forms and landing pages with geo-targeting and Apple Wallet pass integration, plus a Klaviyo integration to sync contacts into email.

## Achievements

- Paid out over $9.5M in cashback to more than 1.5M shoppers since 2023
- Grew to 600+ brand customers and 450,000+ active shoppers
- Raised a Series A round led by Rose Street Capital (Feb 2024)
- Drove a 54% conversion rate and $0.30 cost-per-lead for Alec's Ice Cream
- Helped a plant-based meat brand move 1,500+ units in a single weekend

## Latest updates

- **2024-07** — Last reported funding activity (Series A era), per Apollo records.
- **2024-02** — Closed Series A round with participation from Rose Street Capital.
- **2024-06** — Tiffin publicly announced a change to Aisle's pricing model for retail.

## Links

- Website: https://www.gotoaisle.com
- LinkedIn: https://www.linkedin.com/company/gotoaisle
- Twitter/X: https://twitter.com/itstiffin1

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Profile page: https://yespress.io/aisle
Published by YesPress — https://yespress.io
Last updated: 2026-06-07