# AirOps

> AirOps is a San Francisco-based software company that helps brands stay visible as search shifts from Google links to AI answer engines like ChatGPT, Perplexity, Gemini and Claude. Its platform combines visibility analytics with AI-assisted content creation and refresh workflows, letting marketing teams monitor how often they are cited by AI, find content gaps, and produce brand-consistent pages at scale. Founded in 2022 by Alex Halliday, Matt Hammel and Berna Gonzalez, AirOps raised a $40M Series B in November 2025 led by Greylock and counts Ramp, Webflow, Chime, Carta, Klaviyo and Kayak among its customers.

- **Founded:** 2022
- **Headquarters:** San Francisco, California, United States
- **Founders:** Alex Halliday (Co-Founder & CEO), Matt Hammel (Co-Founder & COO), Berna Gonzalez (Co-Founder)
- **Team size:** About 70-100 employees (grew from ~20 to nearly 100 in 2025; company data lists 70)
- **Products:** Insights, Action, Workflows, Quill, Brand Kit
- **Notable:** Raised a $40M Series B led by Greylock in November 2025, reportedly at a $225M valuation., Grew headcount from roughly 20 to nearly 100 in a single year., Signed enterprise brands including Ramp, Webflow, Chime, Carta, Klaviyo and Kayak.

## Products & services

- **Insights** — Visibility dashboards that track brand citations, competitor intelligence, and share of voice across AI models and traditional search.
- **Action** — Content creation and optimization tools that turn identified opportunities into published, on-brand pages.
- **Workflows** — A builder for repeatable, multi-step AI content processes that combine multiple models, structured data, and human review.
- **Quill** — An AI agent that executes content strategy and content tasks on behalf of the team.
- **Brand Kit** — Brand governance system that keeps AI-generated content consistent with a company's voice, style, and facts.
- **Knowledge Bases & Grids** — Tools to store brand data and organize research so content is grounded in proprietary, hard-to-copy information.

## Achievements

- Raised a $40M Series B led by Greylock in November 2025, reportedly at a $225M valuation.
- Grew headcount from roughly 20 to nearly 100 in a single year.
- Signed enterprise brands including Ramp, Webflow, Chime, Carta, Klaviyo and Kayak.
- Reported customer outcomes such as 7x more AI citations (Carta) and 500% more AI-attributed signups (Webflow).
- Helped popularize 'content engineering' and 'answer engine optimization' as emerging marketing disciplines.

## Latest updates

- **2025-11** — Announced $40M Series B led by Greylock, with a term sheet reportedly closing in five days.
- **2025-11** — Launched a repositioned platform around AI Search visibility, splitting the product into Insights and Action.
- **2026-05** — Alex Halliday featured on the Humans of Martech podcast breaking down what content engineering means in 2026.

## Links

- Website: https://www.airops.com
- LinkedIn: https://www.linkedin.com/company/airopshq
- Twitter/X: https://twitter.com/airopshq
- Facebook: https://www.facebook.com/people/AirOps/61587577441617/

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Profile page: https://yespress.io/airops
Published by YesPress — https://yespress.io
Last updated: 2026-07-22