# Airfoil Group

> Airfoil Group is a privately held, independent integrated public relations and marketing agency in Farmington Hills, Michigan. Founded in 2000 as a technology PR specialist, it now combines media relations, brand strategy, content, social, web development, demand generation, podcasts, video and crisis communications for B2B technology, manufacturing, automotive, healthcare, government and education clients. Its clearest differentiator is translation: turning complicated products and institutional goals into stories that produce measurable business outcomes.

- **Founded:** 2000
- **Headquarters:** Farmington Hills, United States
- **Founders:** Lisa Vallee-Smith (Founder and former CEO)
- **Products:** Public relations and media relations, Brand strategy and creative, Digital marketing and demand generation, Web development, Content, podcast and video production
- **Notable:** Named to PR Daily's 2024 Top Agencies list after reported 30% client-roster growth and 20% top-line revenue growth from Q1 2023 to Q1 2024., Ranked number 37 in the 2026 North American Inspiring Workplaces Top 100 and recognized in the small-business category., Won a 2018 PRSA Silver Anvil for a MSHDA campaign that increased annual loan production by 38%.

## Products & services

- **Public relations and media relations** — Messaging, earned media, executive visibility, thought leadership, media training, product launches and crisis communications.
- **Brand strategy and creative** — Research, positioning, brand identity, campaign concepts, design, sales materials and executive communications.
- **Digital marketing and demand generation** — Paid search and social, SEO, lead generation, conversion strategy, email and campaign measurement, developed through Airfoil Digital and later integrated into the group.
- **Web development** — Strategy, messaging, design and development of websites and landing pages built to generate and convert demand.
- **Content, podcast and video production** — Research-driven articles, reports, social content, podcasts, video series and multimedia event content.

## Achievements

- Named to PR Daily's 2024 Top Agencies list after reported 30% client-roster growth and 20% top-line revenue growth from Q1 2023 to Q1 2024.
- Ranked number 37 in the 2026 North American Inspiring Workplaces Top 100 and recognized in the small-business category.
- Won a 2018 PRSA Silver Anvil for a MSHDA campaign that increased annual loan production by 38%.
- Previously named Technology Agency of the Year by The Holmes Report and Small Agency of the Year by PRNews.
- Earned multiple PRSA Silver Anvil and Hermes Creative awards and recognition among O'Dwyer's Top 50 independent PR firms.
- Celebrated its 25th anniversary in 2025.

## Latest updates

- **2026-06** — Named number 37 in the 2026 North American Inspiring Workplaces Top 100, with additional recognition in the small-business category.
- **2025-08** — Marked 25 years in business as a Worldcom partner agency.
- **2025-03** — Named a finalist in the 2025 North America Inspiring Workplaces Awards for the second consecutive year.
- **2024-12** — Recognized on PR Daily's 2024 Top Agencies list; PR Daily cited 30% roster growth, 20% top-line growth and measurable work for Macomb County Community Mental Health.

## Links

- Website: https://airfoilgroup.com/
- LinkedIn: https://www.linkedin.com/company/airfoil/
- Twitter/X: https://twitter.com/airfoilgroup
- Instagram: https://www.instagram.com/airfoilgroup/
- Facebook: https://www.facebook.com/Airfoil.Public.Relations/

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Profile page: https://yespress.io/airfoil-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-21