# Ahmed Khairy

> Ahmed Khairy is an Egyptian entrepreneur and electrical engineer, and the co-founder and CEO of Gameball. After earlier ventures and a career at Schneider Electric, he helped build a Shopify loyalty app into a platform for customer engagement across online and physical retail. His public writing examines reward economics, customer recognition and whether loyalty programs actually change purchasing behavior.

- **Role:** Co-founder and CEO at Gameball
- **Organizations:** Gameball, Schneider Electric, Kite Automation, Be Coaching, Jadarat International
- **Nationality:** Egyptian
- **Education:** Bachelor’s degree in Electrical Engineering, Cairo University
- **Known for:** Co-founded Gameball with Ahmed El Assy and Omar Alfar., Led Gameball when it announced a $3.5 million seed round in February 2023., Named on the September 2026 Shoptalk Fall speaker program; his event biography describes Gameball serving brands in more than 75 countries.

## Career timeline

- **2009** — Co-founded Kite Automation; worked in technical and sales management.
- **2011** — Co-founded Be Coaching and joined Schneider Electric as a senior project engineer.
- **2014** — Closed earlier entrepreneurial ventures; began a period as training partner at Jadarat International.
- **2019** — Co-founded Gameball with Ahmed El Assy and Omar Alfar; participated in Misk500. Company materials also use 2020 as the founding or launch year.
- **2023** — Gameball announced $3.5 million in seed funding for international expansion.
- **2024** — Published an article questioning whether loyalty programs cause loyalty; later announced a temporary move to fully remote work.
- **2026** — Listed as a Shoptalk Fall speaker in Nashville on September 30.

## Achievements

- Co-founded Gameball with Ahmed El Assy and Omar Alfar.
- Led Gameball when it announced a $3.5 million seed round in February 2023.
- Named on the September 2026 Shoptalk Fall speaker program; his event biography describes Gameball serving brands in more than 75 countries.

## Latest updates

- **2026-09** — The Shoptalk Fall program lists Khairy for a September 30 session on interactive entertainment, gamification and brand storytelling.
- **2026-07** — His public LinkedIn profile lists an article titled The Familiarity Gradient, dated July 16, 2026.
- **2025-11** — Discussed enterprise distribution, loyalty economics and future product direction in a Bayanat interview.

## Links

- LinkedIn: https://www.linkedin.com/in/ahmedmkhairy

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Profile page: https://yespress.io/ahmed-khairy
Published by YesPress — https://yespress.io
Last updated: 2026-10-23