# Aha!

> Aha! is a bootstrapped, fully remote software company that makes the world's most widely used product development tools. Founded in 2013 by Brian de Haaff and Chris Waters, its suite - Roadmaps, Ideas, Whiteboards, Knowledge, Discovery, Teamwork, Develop, and the newer AI-driven Builder - helps product teams set strategy, gather customer feedback, prioritize features, and ship work people love. It reached profitability without venture capital and is used by more than one million product builders worldwide.

- **Founded:** 2013
- **Headquarters:** Menlo Park / Los Altos, California, United States (fully remote)
- **Founders:** Brian de Haaff (Co-founder & CEO), Chris Waters (Co-founder & CTO)
- **Team size:** ~130-250 employees, 100% remote
- **Products:** Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, Aha! Discovery
- **Notable:** Built a $100M+ recurring revenue company with no venture funding, Signed 125 paying enterprise customers within four months of launch, Used by more than one million product builders worldwide

## Products & services

- **Aha! Roadmaps** — The flagship product management solution for setting strategy, prioritizing features by value, building visual roadmaps, and coordinating launches. 45+ integrations.
- **Aha! Ideas** — Crowdsource feedback from customers and employees via a custom-branded portal, score ideas by value, and promote the best ones to the roadmap.
- **Aha! Whiteboards** — Built-in collaborative whiteboards with 100+ templates for journey maps, process flows, and early concept work.
- **Aha! Knowledge** — A searchable repository for product documentation, notes, and historical versions - an internal and external knowledge base.
- **Aha! Discovery** — Centralizes customer interview transcripts, surfaces insights, and links research directly to the roadmap (launched 2025).
- **Aha! Teamwork** — Project management for cross-functional teams (launched 2025).
- **Aha! Develop** — Agile development tool with Kanban and Scrum boards that links engineering work back to the roadmap (launched 2021).
- **Aha! Builder** — AI-powered tooling to plan, design, and develop custom software (launched January 2026).
- **Aha! Academy** — Free training and certification for product managers.

## Achievements

- Built a $100M+ recurring revenue company with no venture funding
- Signed 125 paying enterprise customers within four months of launch
- Used by more than one million product builders worldwide
- Ranked #143 on the 2018 Inc. 5000 (#13 among software companies)
- Named to Deloitte's Technology Fast 500
- Contributed $1.5M+ through the Aha! Cares philanthropy program
- CEO Brian de Haaff authored the bestselling book 'Lovability' (2017)
- Named a best workplace by Inc. and Best in Biz Awards (2025)

## Latest updates

- **2026-01** — Launched Aha! Builder to plan, design, and develop custom software using AI.
- **2025-01** — Launched Aha! Discovery for customer interview research and Aha! Teamwork for project management.
- **2024-01** — Introduced Aha! Whiteboards and Aha! Knowledge as standalone products.

## Links

- Website: https://www.aha.io
- LinkedIn: https://www.linkedin.com/company/aha-labs-inc-
- Twitter/X: https://twitter.com/aha_io
- YouTube: https://www.youtube.com/c/ahaio
- Facebook: https://www.facebook.com/Aha.Product.Roadmap.Software/

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Profile page: https://yespress.io/aha
Published by YesPress — https://yespress.io
Last updated: 2026-06-10