# Agridence

> Agridence is a Singapore technology company that helps global agri-commodity supply chains prove where their raw materials come from. Born in 2018 as HeveaConnect, a digital B2B marketplace for physical natural rubber, it rebranded in 2022 and expanded into a modular traceability and compliance platform now spanning rubber, palm oil, cocoa, coffee, coconut and more. Its tools trace commodities from the farm plot to the shipment and file the paperwork regulators such as the EU Deforestation Regulation demand, serving tyre makers, food multinationals, traders and industry associations.

- **Founded:** 2018
- **Headquarters:** Singapore, Singapore
- **Founders:** Gerald Tan (CEO & Founder)
- **Team size:** ~34 employees
- **Products:** AgriTrace, Agridence Platform, ConnectHub, Rubber Trading Platform, Certification & Standards Platform
- **Notable:** Facilitated over 1 million tons of natural rubber trades on its platform by September 2023., Rebranded from HeveaConnect to Agridence in 2022 and expanded from single-commodity rubber to nine-plus commodities., Selected as technology partner for RSPO's prisma traceability system, expected to reach ~20,000 users.

## Products & services

- **AgriTrace** — Mobile-first field data capture app that works online and offline, used to map farms and record origin data at the first mile.
- **Agridence Platform** — Core platform for aggregating and managing upstream supply chain data across commodities.
- **ConnectHub** — ERP integration layer that assembles Due Diligence Statements (DDS) and Declarations of Conformity for regulatory filing.
- **Rubber Trading Platform** — Secure B2B marketplace for physical natural rubber with bilateral transactions, confidentiality safeguards, traceability and sustainability dashboards - the original HeveaConnect product.
- **Certification & Standards Platform** — End-to-end management of certification and assurance standards; powers systems for GPSNR, RSPO (prisma) and the Sustainable Coconut Partnership.
- **EUDR / PPWR Compliance Toolkit** — Traces commodities from farm plot to shipment and files Due Diligence Statements to EU TRACES for European Deforestation Regulation compliance.

## Achievements

- Facilitated over 1 million tons of natural rubber trades on its platform by September 2023.
- Rebranded from HeveaConnect to Agridence in 2022 and expanded from single-commodity rubber to nine-plus commodities.
- Selected as technology partner for RSPO's prisma traceability system, expected to reach ~20,000 users.
- Built the sustainability reporting platform for GPSNR, whose members cover ~50% of the global rubber market.
- ISO 27001 certified for information security.
- Acquired farmer connect in 2025 to build a unified cross-commodity traceability line.
- Transitioned to founder-led ownership with backing from Cercano Management in 2025.

## Latest updates

- **2025-08** — Acquired farmer connect to deliver unified compliance and traceability for global agriculture supply chains.
- **2025-08** — Secured global investment led by Cercano Management and transitioned to founder-led governance.
- **2025-02** — Launched RSPO's prisma certification, trade and traceability system as technology partner.
- **2023-09** — Crossed 1 million tons of natural rubber traded on the platform.

## Links

- Website: https://agridence.com
- LinkedIn: https://www.linkedin.com/company/agridence

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Profile page: https://yespress.io/agridence
Published by YesPress — https://yespress.io
Last updated: 2026-08-04