# Agoda

> Agoda is a Singapore-headquartered online travel platform, part of Nasdaq-listed Booking Holdings, that lets travelers book accommodation, flights, airport transfers, and activities across more than 200 countries. Founded in 2005 by Michael Kenny and Robert Rosenstein, it grew from a Thailand-focused hotel site into one of the world's largest travel marketplaces, with its biggest office in Bangkok and a machine-learning-heavy product built for the fragmented, mobile-first travel markets of Asia.

- **Founded:** 2005
- **Headquarters:** Singapore (largest office: Bangkok, Thailand)
- **Founders:** Michael Kenny (Co-founder), Robert Rosenstein (Co-founder & former CEO)
- **Team size:** ~7,000-11,000 employees across 90+ nationalities; Bangkok is the largest office with roughly 4,000 staff.
- **Products:** Accommodation booking, Agoda mobile apps, Flights, Airport transfers & ground transport, Activities & experiences
- **Notable:** Grew from two merged hotel websites into a global marketplace spanning 200+ countries and 6 million+ properties., Acquired by Booking Holdings (then The Priceline Group) in 2007, becoming one of its flagship Asia-focused brands., Expanded from accommodation into flights (130,000+ routes), transfers, and activities as a full-trip platform.

## Products & services

- **Accommodation booking** — Reservations across 6 million+ hotels, hostels, apartments, family homes, and pool villas worldwide, built on direct hotel contracting for competitive rates.
- **Agoda mobile apps** — iOS and Android apps for a mobile-first, app-driven booking experience, with app-exclusive rates.
- **Flights** — Flight search and booking spanning more than 130,000 routes globally.
- **Airport transfers & ground transport** — Booking of airport pickups and ground transportation to bundle the full trip.
- **Activities & experiences** — Tours, attractions, and things-to-do booked alongside stays and flights.
- **Agoda Cash & VIP program** — Loyalty and rewards programs that return credit on bookings and unlock member pricing tiers.
- **B2B travel technology** — White-label and API-based travel booking technology for partners, now the foundation of Booking Holdings' consolidated Booking Partner Division.

## Achievements

- Grew from two merged hotel websites into a global marketplace spanning 200+ countries and 6 million+ properties.
- Acquired by Booking Holdings (then The Priceline Group) in 2007, becoming one of its flagship Asia-focused brands.
- Expanded from accommodation into flights (130,000+ routes), transfers, and activities as a full-trip platform.
- Built one of Asia's largest travel-tech engineering hubs in Bangkok.
- Its CEO was tapped in 2025-2026 to lead Booking Holdings' consolidated B2B division, built on Agoda's technology.

## Latest updates

- **2026-08** — Booking Holdings confirmed it is consolidating the B2B units of Agoda, Booking.com, and Priceline into one Booking Partner Division, led by Agoda CEO Omri Morgenshtern and built on Agoda's B2B technology, becoming a formal legal entity in January 2027.
- **2025-11** — CEO Omri Morgenshtern discussed OTAs moving 'up the funnel' and the role of AI and trust in travel at the Phocuswright Conference.
- **2025-01** — Agoda marked around two decades of operation, positioning itself around AI-driven personalization and Asia-first growth.

## Links

- Website: https://www.agoda.com
- LinkedIn: https://www.linkedin.com/company/agoda
- Twitter/X: https://twitter.com/Agoda
- YouTube: https://www.youtube.com/agoda
- Instagram: https://www.instagram.com/agoda/
- Facebook: https://www.facebook.com/agoda
- TikTok: https://www.tiktok.com/@agoda

---

Profile page: https://yespress.io/agoda
Published by YesPress — https://yespress.io
Last updated: 2026-08-16